Clean Living Behavior Changes

How are Clean Label Enthusiasts® changing behaviors through the pandemic?


We’re focusing on Clean Label Enthusiasts® as a consumer segment whose values and trendsetting buying behaviors have pulled the food industry and influenced the general population.

We engaged our community weekly through quantitative and qualitative questions probing topics affecting their attitudes and practices throughout the course of the pandemic.  Some results were presented in webinars through the year and all were reported here.


Click each date below to reveal insights.


August 2021

The Trust Economy

CLEs  have increased trust in authorities related to food safety.


May 2021

How the Vaccine is Changing our Behavior

Safety and Social motivations influence mask wearing comfort and plans to travel and be with people.

Social motivated purchases will increase.


February 15, 2021

Making and keeping Resolutions for 2021

Food-related resolutions included improving shopping methods besides health impact of foods.


Oct 18, 2020

Holiday Season Reimagined

Anticipating a “Different” Holiday  Season CLE’s anticipate creative holiday celebrations and making gifting more personalized. They will miss their traditional gatherings and energy, but not the accompanying stress.

Sep 18, 2020

Beauty in the COVID Beast

With extra time at home, CLE are mostly maintaining beauty routines which gave them a sense of “personal” time, peace, and control during health fears.

This is one of the few routines which we were not forced to change.


Aug. 29, 2020

Beliefs about COVID Prevention Well Established.


Aug. 15, 2020

Restaurant Take-Out

Foodservice packaging an environmental concern

July 15, 2020

Eatin’ Good in the Neighborhood?   

Socialization patterns affect diet choices. 

With increased community interaction levels, there is an increase in weight loss lifestyle.


JULY 13, 2020

Shopping Motivations are changing

We’re shopping to improve our mood


June 29, 2020

Comfort Level with Medical Visits

CLE’s are equally comfortable with both Virtual and In-person health consultations.

June 13, 2020

Immunity & Supplements 

CLEs mostly use Google to research ways to boost immunity

75% think supplements are useful for immunity 

June 6, 2020

Skin Care & Make-up Practices

Use of hand sanitizer and masks have CLE seeking soothing products and reconsidering make-up routines.


May 20, 2020

Product Shortages Persist

Meat shortages not a high concern for CLE

May 10, 2020

We’re Not Ready

Most CLE aren’t comfortable going out yet despite relaxed orders in many areas.  They are most willing to go to health related appointments.

April 20, 2020

Rethinking Social Etiquette practices

No-touch practices in shopping and greetings may persist

April 13, 2020

Not compromising values

In a world of change CLE’s managing a need for frugality with their healthy lifestyle goals.

April 13, 2020

Creative socializing around food

Social distancing is becoming a habit.

March 30. 2020

Shopping patterns are adapting

Empty store shelves with Hoarding of staples

March 13. 2020

The great shut-down starts

Schools close, work moves from home, if possible.

InsightsNow Eating Meat in 2021
InsightsNow Eating Meat in 2021
InsightsNow Eating Meat in 2021
InsightsNow Eating Meat in 2021