Clean Living Behavior Changes
How are Clean Label Enthusiasts® changing behaviors through the pandemic?
We’re focusing on Clean Label Enthusiasts® as a consumer segment whose values and trendsetting buying behaviors have pulled the food industry and influenced the general population.
We engaged our community weekly through quantitative and qualitative questions probing topics affecting their attitudes and practices throughout the course of the pandemic. Some results were presented in webinars through the year and all were reported here.
Click each date below to reveal insights.
The Trust Economy
CLEs have increased trust in authorities related to food safety.
How the Vaccine is Changing our Behavior
Safety and Social motivations influence mask wearing comfort and plans to travel and be with people.
Social motivated purchases will increase.
February 15, 2021
Making and keeping Resolutions for 2021
Food-related resolutions included improving shopping methods besides health impact of foods.
Oct 18, 2020
Holiday Season Reimagined
Anticipating a “Different” Holiday Season CLE’s anticipate creative holiday celebrations and making gifting more personalized. They will miss their traditional gatherings and energy, but not the accompanying stress.
Sep 18, 2020
Beauty in the COVID Beast
With extra time at home, CLE are mostly maintaining beauty routines which gave them a sense of “personal” time, peace, and control during health fears.
This is one of the few routines which we were not forced to change.
Aug. 29, 2020
Beliefs about COVID Prevention Well Established.
Aug. 15, 2020
Foodservice packaging an environmental concern
July 15, 2020
Eatin’ Good in the Neighborhood?
Socialization patterns affect diet choices.
With increased community interaction levels, there is an increase in weight loss lifestyle.
JULY 13, 2020
Shopping Motivations are changing
We’re shopping to improve our mood
June 29, 2020
Comfort Level with Medical Visits
CLE’s are equally comfortable with both Virtual and In-person health consultations.
Immunity & Supplements
CLEs mostly use Google to research ways to boost immunity
75% think supplements are useful for immunity
June 6, 2020
Skin Care & Make-up Practices
Use of hand sanitizer and masks have CLE seeking soothing products and reconsidering make-up routines.
May 10, 2020
We’re Not Ready
Most CLE aren’t comfortable going out yet despite relaxed orders in many areas. They are most willing to go to health related appointments.
April 20, 2020
Rethinking Social Etiquette practices
No-touch practices in shopping and greetings may persist
Not compromising values
In a world of change CLE’s managing a need for frugality with their healthy lifestyle goals.
March 30. 2020
Shopping patterns are adapting
Empty store shelves with Hoarding of staples
March 13. 2020
The great shut-down starts
Schools close, work moves from home, if possible.