How Clean Label Enthusiasts® are Changing Behaviors through the Pandemic
Tracker Study Insights
Behind each blue box below is a panel with the latest insights from our last survey of the CLE community on the week’s topic.
Click on each box to view the details.
Subscribe to Tracker Update NoticesWe’re focusing on Clean Label Enthusiasts® as a consumer segment whose values and trendsetting buying behaviors have pulled the food industry and influenced the general population.
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Jul 25, 2020
Eatin’ Good in the Neighborhood?
Community interactions are influencing a weight loss dietary lifestyle. Those interacting with more people are reaching for higher protein and low carb choices.
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Jul 10, 2020
We are Now Seeking Foods to Lift our Mood
People’s motivations for buying products at grocery stores have changed significantly.
CLE’s are now seeking out products that will lift their mood and provide additional sensorial experiences rather than for functional purposes.
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Jun 29, 2020
The waiting (room) is the hardest part
For in-person medical visits, people are afraid of other people, not the trusted medical professionals. People they would be sitting next to are the biggest concern. They want protective measures in place!
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Jun 29, 2020
Virtual visits have continued potential, but personal touch is missed
Nearly ¼ of CLE that are not at all interested in this type of medical care, regardless of the COVID pandemic.
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Jun 23, 2020
People are slowly becoming more comfortable with going back to traditional restaurants.
CLE anticipate their restaurant behaviors will be substantially changed in a post-COVID world.
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Jun 23, 2020
CLE have learned to love the eating at home experience.
The social dynamic of restaurants cannot be recreated at home.
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Jun 15, 2020
Supplements offer hope of immunity.
While many CLE are unsure if supplements actually help COVID immunity they see no downside to trying.
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Jun 13, 2020
If you want the attention of CLE’s you need to provide the facts.
About 60% of CLE’s have researched boosting their immunity against COVID.
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Jun 8, 2020
Masks vs. Makeup!
A decrease in social interactions leads to shifting personal care practices.CLEs feel less need for upkeep of hair and makeup. Many are wearing less makeup, not shaving as often, and stopped styling their hair.
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Jun 6, 2020
Hand Washing is Irritating!
Skincare is not only functional but also serves as a psychological need. Products which cue protection, clean, care, and relaxation are winning the day in the pandemic.
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Jun 4, 2020
The Great Haircut Dilemma!
D.I.Y haircuts have mixed reviews and are not here to stay.#coronacut
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May 31, 2020
Meat shortages not a major concern for CLE
They are prepared or are comfortable with other protein options.
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May 24, 2020
Confidence in safety is low as re-opening gets underway
CLE’s feel their areas are opening too soon and people will get lax on safety.
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May 22, 2020
The reopening gets an underwhelming report card.
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May 17, 2020
Product shortages may test CLE’s brand loyalty after they use substitutes
CLE are still experiencing a shortage of favorite products in stores and expect it to continue for awhile.
Want to find more insights from the early Lockdown phase?
Click here to follow the path back through the weeks.
March – Mid-May
