COVID-19 Tracker on Clean Living Behavior- Part 2

How Clean Label Enthusiasts® are Changing Behaviors through the Pandemic

Tracker Highlights

Tracker Study Insights

Behind each blue box below is a panel with the latest insights from our last survey of the CLE community on the week’s topic.

Click on each box to view the details.

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We’re focusing on Clean Label Enthusiasts® as a consumer segment whose values and trendsetting buying behaviors have pulled the food industry and influenced the general population.

Learn More [fl_builder_insert_layout id=”4223″ type=”fl-builder-template”] Stay-in, Save Lives: couple cooking at home

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Click on boxes to reveal results.

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  • Jul 25, 2020

    Eatin’ Good in the Neighborhood?

    Community interactions are influencing a weight loss dietary lifestyle. Those interacting with more people are reaching for higher protein and low carb choices.

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  • Jul 10, 2020

    We are Now Seeking Foods to Lift our Mood

    People’s motivations for buying products at grocery stores have changed significantly.  CLE’s are now seeking out products that will lift their mood and provide additional sensorial experiences rather than for functional purposes.

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  • Jun 29, 2020

    The waiting (room) is the hardest part

    For in-person medical visits, people are afraid of other people, not the trusted medical professionals. People they would be sitting next to are the biggest concern.  They want protective measures in place!

  • Jun 29, 2020

    Virtual visits have continued potential, but personal touch is missed

    Nearly ¼ of CLE that are not at all interested in this type of medical care, regardless of the COVID pandemic.

6-29 Medical office
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  • Jun 23, 2020

    People are slowly becoming more comfortable with going back to traditional restaurants. 

    CLE anticipate their restaurant behaviors will be substantially changed in a post-COVID world.

  • Jun 23, 2020

    CLE have learned to love the eating at home experience.

    The social dynamic of restaurants cannot be recreated at home.

NAPA, CA - MAY 24: A waiter pours champagne for customers dining on the patio of Angele Restaurant and Bar on Sunday, May 24, 2020, in Napa, Calif.  (Aric Crabb/Bay Area News Group)
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  • Jun 15, 2020

    Supplements offer hope of immunity.

    While many CLE are unsure if supplements actually help COVID immunity they see no downside to trying.

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  • Jun 13, 2020

    If you want the attention of CLE’s you need to provide the facts.

    About 60% of CLE’s have researched boosting their immunity against COVID.

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  • Jun 8, 2020

    Masks vs. Makeup!

    A decrease in social interactions leads to shifting personal care practices.CLEs feel less need for upkeep of hair and makeup. Many are wearing less makeup, not shaving as often, and stopped styling their hair. ​

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  • Jun 6, 2020

    Hand Washing is Irritating!

    Skincare is not only functional but also serves as a psychological need. Products which cue protection, clean, care, and relaxation are winning the day in the pandemic. 

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  • Jun 4, 2020

    The Great Haircut Dilemma!

    D.I.Y haircuts have mixed reviews and are not here to stay.#coronacut

  • May 31, 2020

    Meat shortages not a major concern for CLE

    They are prepared or are comfortable with other protein options.

cut-your-own-hair Boy on temptation with burger
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  • May 24, 2020

    Confidence in safety is low as re-opening gets underway

    CLE’s feel their areas are opening too soon and people will get lax on safety. 

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  • May 22, 2020

    The reopening gets an underwhelming report card.

  • May 17, 2020

    Product shortages may test CLE’s brand loyalty after they use substitutes

    CLE are still experiencing a shortage of favorite products in stores and expect it to continue for awhile.

Want to find more insights from the early Lockdown phase?

Click here to follow the path back through the weeks.

March – Mid-May