THE TESTING CENTER – CONCEPT SCORING

The Concept Scoring solution is the ultimate consumer research solution for teams who need to assess more deeply a single concept or have several concepts (up to 5) they are deciding between and need help making strategic business decisions for investment and development. In this survey design we look at each concept individually, considering traditional metrics as well as behavioral metrics including; implicit benefits assessment, implicit emotions assessment, and category LIFT to show how introducing each concept would shift the choices people make in market.

 This solution is ideal for 3-5 concepts. Our approach provides a full-fledged, 360-degree view of what consumers feel and potential market changes to optimize your product development.

 What you get:

  • Speed to evaluations: Using our templated approach allows you access to quick-turn semi-customized survey while consulting with an InsightsNow research expert.
  • Access your target audience: By using one of InsightsNow’s consumer communities, or share with us your screening needs, we are not limited by accessibility to ensure the appropriate consumers are providing feedback.
  • Behavioral metrics: InsightsNow provides you with behavioral measures which allow you to dig deeper into the subconscious reactions which relate to real-world contexts and decisions. LIFT calculations shows how well the concept will do in market compared to competitors and which competitors it is most likely to steal share from.

 

CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATON

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

CONCEPT SCORING

Dig deep into a single concept or compare several concepts to identify which will motivate people and how you might improve the concepts.

 

CLAIMS TESTING

Optimize the effectiveness of your product claims by exploring their implicit relevance and fit with your brand.

Create An Account & Receive Free Credits

Trying to understand consumers’ feelings toward ingredients for product development or marketing?