THE TESTING CENTER – CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

 The Clean Label Scoring solution is used to augment the Clean Label Scores for “Food and Beverage Ingredient Scores” and/or “Supplement Scores” databases in the Scoring Center. In this survey, Clean Label Enthusiasts® are tasked with evaluating the ingredient or excipient as an item they are ‘ok’ with or wish to ‘avoid’ when seen on a product label. Ideal uses for this survey request include: Adding a new ingredient not currently available in our database(s)

  • Adding a new ingredient not currently available in our database(s)​
  • Re-assessing existing ingredients to current perceptions​
  • Increasing sample size representation for a specific ingredient currently in our database​
  • Adding category or moment applications for new or existing ingredients​
  • Adding or expanding product type applications for existing ingredients

 

When adding scores to our database, our behavior segment, Clean Label Enthusiasts® (CLE), test each ingredient for their acceptance/avoidance of the ingredient if it were listed on a product label by using our Implicit / Explicit Test™. InsightsNow’s proprietary segmentation of Clean Label Enthusiasts® consists of consumers who regularly inspect the label of every product they consider buying to make sure that it is a clean product, and they have distinct points of view about ingredients, claims and brands. Generally, that means that they prefer natural products as opposed to something that uses a lot of chemicals and preservatives and can be considered harmful to the environment or people.  

CLE represent a segment of one in three primary shoppers in the U.S.—and as much as half of primary shoppers in other parts of the world. They are the primary drivers for the mega trend in growth of clean label products.

CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATON

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

CONCEPT SCORING

Dig deep into a single concept or compare several concepts to identify which will motivate people and how you might improve the concepts.

 

CLAIMS TESTING

Optimize the effectiveness of your product claims by exploring their implicit relevance and fit with your brand.

Create An Account & Receive Free Credits

Trying to understand consumers’ feelings toward ingredients for product development or marketing?