THE TESTING CENTER – CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

 The Clean Label Scoring solution is used to augment the Clean Label Scores for “Food and Beverage Ingredient Scores” and/or “Supplement Scores” databases in the Scoring Center. In this survey, Clean Label Enthusiasts® are tasked with evaluating the ingredient or excipient as an item they are ‘ok’ with or wish to ‘avoid’ when seen on a product label. Ideal uses for this survey request include: Adding a new ingredient not currently available in our database(s)

• Adding a new ingredient not currently available in our database(s)​
• Re-assessing existing ingredients to current perceptions​
• Increasing sample size representation for a specific ingredient currently in our database​
• Adding category or moment applications for new or existing ingredients​
• Adding or expanding product type applications for existing ingredients

When adding scores to our database, our behavior segment, Clean Label Enthusiasts® (CLE), test each ingredient for their acceptance/avoidance of the ingredient if it were listed on a product label by using our Implicit / Explicit Test™. InsightsNow’s proprietary segmentation of Clean Label Enthusiasts® consists of consumers who regularly inspect the label of every product they consider buying to make sure that it is a clean product, and they have distinct points of view about ingredients, claims and brands. Generally, that means that they prefer natural products as opposed to something that uses a lot of chemicals and preservatives and can be considered harmful to the environment or people.  

CLE represent a segment of one in three primary shoppers in the U.S.—and as much as half of primary shoppers in other parts of the world. They are the primary drivers for the mega trend in growth of clean label products.