News
[September 28] Webinar: The Power of Context: A Key to Unlocking Consumer Complexities
Date: Thursday, September 28 2 p.m ET (11 a.m. PT) With: Brian Briskey, Senior Director of Strategic Consulting Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We'll dig into consumer...
InsightsNow, What are your consumers contexts?
:Context and behavior patterns rank over demographics in giving actionable insights for success - Moments over marbles InsightsNEWS: September 2023 September brings exciting updates! Our team recently delighted attendees at the 15th annual Pangborn Sensory Science...
Media Coverage: “Making Sense of Consumer Complexity”
Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Get Demographic Questions Right – A Pangborn Topic
Is it necessary to ask demographic questions? Kris Wright asks how we can better humanize participants at the 15th Pangborn Sensory Science Symposium in Nantes, France.
Branding Trends in Food & Beverage
"Branding to Differentiate" was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.
InsightsNow, how strong is your brand fingerprint?
What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand. InsightsNEWS: AUGUST 2023 Putting Your Best Brand Fingerprint Forward Calling all brand strategists, product designers and insights...
August 20-24 Pangborn Sensory Symposium – Nantes, France
Understanding human sensory perception is the focus of the 15th Pangborn Sensory Science Symposium in Nantes, France. InsightsNow will share three posters from recent research.
Advancing Product Innovation Through Moments-Based Behavioral Sensory Research
The 15th annual Pangborn Sensory Science Symposium is coming up — and the theme of the show is meeting new challenges in a changing world. We will be sharing three in-depth poster presentations on a variety of topics, including “Designing Multi-Sensory Experiences through Aspirational Research.”
[August 17] Webinar: Developing a Sensory Brand Fingerprint
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
Sustainability Trends in Food & Beverage
Sustainability is a rising priority not only for smaller and emerging companies but also for major multi-brand corporations. A collective response throughout the industry reflects attentiveness to consumer demands—as more and more individuals express their desire for sustainable products.
