News
Going “business commando”
In my rush to answer last minute questions before I got out the door to the airport today I forgot to put my laptop into the laptop bag. I put all my other business essentials in, but missed one important piece. I made the discovery as I went through airport...
March Madness: InsightsNow Hits the Road
Natural Products Expo West, Quirk's Event Chicago, plus a new Naturally Trending™ report and webinar — all coming up in the month of March! InsightsNEWS: MARCH 2023 Where will we be this month? Everywhere! We kick off an exciting and busy month at the huge Natural...
InsightsNow Achieves ISO 27001:2013 Data Security Certification
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
[March 23] Webinar: Naturally Trending at Natural Products Expo
What behavioral insights can we find from what's Naturally Trending™?March 23 2 p.m ET (11 a.m. PT) Presenters: Dave Lundahl, Chief Executive Officer, InsightsNow; Kathy Stephenson, Director of Marketing, CuliNEX What's new this year to...
InsightsNow Hires New Senior Director of Strategic Consulting
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
Getting to Know Senior Director of Strategic Consulting, Brian Briskey
“Brian’s unique background brings a strategic rigor to our portfolio of services where focus, agility and alignment of cross-functional teams are key to effectively pivot in today’s chaotic business climate,” said Dave Lundahl, CEO & Founder of InsightsNow. “Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward.”
InsightsNow at Natural Products Expo West 2023
You can find the InsightsNow team at Booth N1316, where we will be with our partner CuliNex. CuliNex is a culinology consulting firm that specializes in plant-based product development. This year, we will once again be capturing pictures, videos and other information on trend-setting natural food and beverage products to create our popular Naturally Trending Report.
CPGMatters: Company ESG Policies for Consumer Trust
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.
Sustainability 2100: Communicating Sustainability Performance Without Greenwashing
The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.
Honing Your Plant-Based Product Strategies
Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. We have even seen press on manufacturing facilities for meat analogs being closed. So what is going on?
