THE TESTING CENTER – CLAIMS TESTING

The Claims Testing solution is ideal for teams who need to understand which marketing claims are ideal for on-pack and in-advertisement use, and which are better suited for websites or articles. The claims testing solution focuses heavily on identifying on how well a claim creates positive disruption (slow explicit responses) and which claims will keep nudging current behaviors and choices to become more frequent (fast implicit reactions).

This implicit assessment focuses in on personal relevance of each claim and provides supporting metrics focused on uniqueness, believability, importance, and fit with brand. This solution allows you to compare and contrast up to 30 claims.

Our behavioral metrics give you greater depth of knowledge about which messages will inspire greater action from people. Which will be more disruptive, which are likely to cause negative feedback, and which, ultimately, are the best to move forward.

What you get:

  • Speed to evaluations: Using our templated approach allows you access to quick-turn semi-customized survey while consulting with an InsightsNow research expert.
  • Access your target audience: By using one of InsightsNow’s consumer communities, or share with us your screening needs, we are not limited by accessibility to ensure the appropriate consumers are providing feedback.
  • Behavioral metrics: InsightsNow provides you with behavioral measures which allow you to dig deeper into the subconscious reactions which relate to real-world contexts and decisions. Identifying which claims will truly disrupt behavior and which will nudge it along, and which could potentially harm your brand.

 

Please  Note: Our Claims Testing solution is not a Claims Substantiation Testing application. We do have a process to provide these services which follow the American Society for Testing and Materials (ASTM) guidelines. For more information on how InsightsNow can help you and your team substantiate claims made about sensory experiences of products, please contact us at Info@InsightsNow.com.

CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATON

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

CONCEPT SCORING

Dig deep into a single concept or compare several concepts to identify which will motivate people and how you might improve the concepts.

 

CLAIMS TESTING

Optimize the effectiveness of your product claims by exploring their implicit relevance and fit with your brand.

Create An Account & Receive Free Credits

Trying to understand consumers’ feelings toward ingredients for product development or marketing?