Webinar: Changing to On-Demand Behavioral Research

Presentation Date:   Thursday, April 9       2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc.  and Loretta Barisas, Director Sensory Research & Guidance, Tyson Foods

While we live in a time of change and uncertainty right now, we have opportunities to continue gathering insights on consumers in new ways.  Come learn from a key partner how they use On-demand research tools to keep their company ahead in serving customers.

This webinar will explore opportunities for meeting increased speed expectations for behavioral research.  We'll explore how new, growing storefronts enable rapid and easy initiation of research orders.   These new tools and services are reshaping relationships between end users and research providers and  improve your research efficiency and market success.

Many of the tools discussed are available through InsightsNow's new App Store.

Please register and join the presentation.

Webinar: “A New Formula for Disruptive Product Innovation”

Using Behavioral Insights in Product Design Sprints

(first in a new series)

Date:   Thursday, March 19  2 pm ET

Presenters
:
 Dave Lundahl, CEO, InsightsNow Inc.  and Mark Crowell, CEO of CuliNex

We live in a time of disruptive change.  Nowhere is change more pertinent than in the food industry where changes in consumer behavior as well as advances in food technology and ingredient innovation are driving challenges and opportunities.  In response to this change, innovators and technologist need new tools and approaches for more rapid, iterative food product design based on behavioral insights.

Join us in this first in a series of webinars by InsightsNow in partnership with CuliNex where founders Dave Lundahl and Mark Crowell discuss a “new formula” for behavior-driven food product design.

In this webinar we'll:

  • Share how you'll accelerate product innovation using behavioral insights
  • Show powerful, yet simple tools, to help design for your consumers

Please join us on Thursday 3/19 at 2:00 ET for a webinar where you can learn about what happened at the expo if you were unable to attend in person.

Hope to see you there!       

The Team at InsightsNow     

Webinar: Travel Restrictions? Agile Research Options in times of Disruption

When you can't get face-to-face

 

Travel restrictions can be both a blessing and a curse for consumer researchers. They give us more time in our schedules, but they also force us to change the way we conduct research. If this is a challenge you are facing, please join us to talk through effective ways you can leverage remote research to get you the results you need to make your next project successful.

In this webinar we'll:

  • Cover methodology you can use to run research remotely; including real-time, asynchronous, and hands-off methods.
  • Discuss pro’s and con’s to help you select methods that are the best fit for your situation.
  • Offer creative solutions to get the most out of testing.

Please join us on Thursday 3/12 at 2:00 ET for a webinar where you can learn about testing options when you’re unable to be face-to-face.

 

Hope to see you there!      

The Team at InsightsNow     

Webinar- February 2020 New Year Resolutions for Clean Living

Hopes, Dreams, and New Year’s Resolutions from Clean Label Enthusiasts

How are these consumers changing going into 2019?  and how strong is the resolve to act?

Date:   Thursday, February 13  2 pm ET

Presenters
:  
Greg Stucky, Chief Research Officer  and Karen Lynch, Sr. Director of Innovation Research & Insights

It’s February and everyone is still trying to dive into their new resolutions.

As we move into 2020, we are curious about how the behavior of "free-from" consumers will manifest in the New Year and how it differs from their intentions and behavior last year.  These Clean Label Enthusiasts consumers look for food and personal care products with simple, healthy, "clean-label" ingredients. 

Join us for a view of how Clean Label Enthusiasts in our custom community are changing and how they envision their future – their hopes, fears, and resolutions.   As this vocal, passionate consumer base is shaping general expectations for clean product labels, we want to help future-proof your business in light of these insights.                             

Please join us for 30 minutes to learn ways to keep your business ahead of the trends. We'll share some of the newest insights into this leading-edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges. 

We hope to see you there,
The Team at InsightsNow     

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Gaining 2020 Clarity – Advances in On-Demand Behavioral Research

Presentation Date:   Thursday, January 16       2 pm ET, (11 am PT)

Presenters
Dave Lundahl, CEO InsightsNow 

Greg Stucky, Chief Research Officer InsightsNow Inc

Looking into 2020 - Access behavioral research more easily, quickly, and cost effectively. 

As consumers we've raised our expectations for on-demand services or products ordered online, such as streaming services or same-day delivery.  We want it when we want it.  As these expectations translate to professional services, what do we desire and expect for consumer research services?

Starting the new year, this webinar will explore opportunities for meeting increased speed expectations for behavioral research.  We'll explore how new, growing storefronts enable rapid and easy initiation of research orders.   These new tools and services are reshaping relationships between end users and research providers and  improve your research efficiency and market success.

We also show a preview of InsightsNow's new App Store.

Redefining HUTs to Predict Lift for Plant-Based Burger Winners

Presentation Date:   Thursday, December 12       2 pm ET, (11 am PT)

Presenters
Dave Lundahl, CEO InsightsNow 

Greg Stucky, Chief Research Officer InsightsNow Inc

Home use tests offer researchers opportunities to test products in real-life situations.  However, the traditional metrics are not useful for predicting how the products would change real-life product choice behavior.

Join this webinar to learn about how new behavioral KPIs were generated from home use testing (HUT) to gauge the lift in category share from trial of the Beyond Burger™.

This case study offers an exciting example for how to redefine HUTs for a wide range of new products to make business decisions.

 

Webinar- A Global Review of the Clean Living Phenomena

Presentation Date:   Thursday, November 14 2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc

Are you wondering about the global reach of the Clean Label phenomena prevalent in the US?   If your company markets their products internationally, consumers may have high expectations for clean ingredients and packaging.

How broad and deep is this concern for clean, understandable ingredient statements on processed products in your company's target international markets?  To localize your product and message, awareness of this contextual area may make or break your products in that country.  

 In following the Clean Living research series, this webinar will look at Clean Label-related behaviors and attitudes of consumers in representative countries around the globe. 

Beyond Impossible – Behavioral KPIs to Win the Plant-based Burger Wars

Plant burger anticipation

Original Presentation Date:   Thursday, October 10

Presenters
:  
Dave Lundahl, CEO InsightsNow Inc

How do you pivot as a consumer product company in rapidly changing categories? 

 For example, the Plant-Based revolution is dramatically shaking up the burger category – creating new winners and losers.  The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic.

This webinar will focus on using behavioral KPIs to effectively pivot to win in rapidly changing categories. 

Using the plant-based burger category as a case to study, InsightsNow will introduce a new innovation strategy based on behavioral KPIs to model changes in consumer choice.

Webinar- Plant-Based Burgers – Making Your Product Competitive through Clean Label Design

Date:   Thursday, September 12     2 pm ET (11am PT)

Presenters
:  
Dave Lundahl, CEO InsightsNow Inc. and Webb GirardDirector of Technology, CuliNex, LLC.

Are you challenged to keep up with the synergy of today's key product trends - supplying consumers with products that are both plant-based and Clean Label?  Designing these plant-based products for a Clean Label is like fitting a new set of puzzle pieces so they cover the same expected shape.  

Consumers want many of these products to be analogs of existing favorites but without offending animal-based or  non-Clean Label ingredients. Innovation teams can achieve market success here with a combination of technical expertise in all the properties of possible ingredients with insights of consumer expectations of their product and product category.  

This webinar looks at the complexity of redesigning clean label products and introduces the consumer voice through a category appraisal technique using product scorecards.

We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you will receive access to the video afterwards.

Webinar- Consumer Perceptions of Functional Ingredients in Food & Beverages

Consumers, Functional Foods, and Health Claims

Date:   Thursday, August 8     2 pm ET

Presenter
:  
Dave Lundahl, CEO

Health claims have exploded recently for wide categories of foods & beverages.  These claims are often tied to specific food ingredients and address specific health benefits, such as for digestive, heart, bone, joint, or immune function.   With such a range, companies want to know where to focus for product innovation and labeling amid the maze of consumer demands.  Which health areas and claims are most important to consumers and affect their purchase decisions?

In this webinar we’ll explore how Clean Label Enthusiasts and general consumers view various health claims and differences between the groups.

You’ll find:

    • Which health claims are important for both Clean Label Enthusiasts and general consumers? We'll look at these claims:
      1. Promotes digestive health​
      2. Promotes heart health​
      3. Promotes bone/joint health​
      4. Increases energy​
      5. Has anti-inflammatory properties​
      6. Provides Immune Support​
    • How do these claims influence purchase decisions?
    • Which kitchen food ingredients do consumers “know” or believe provide those benefits?

We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you’ll still receive access to the video afterwards.

Please register using the button above.

Join us to learn !