Webinar36: Immune Support & Health Management: COVID-19 Edition

Presentation Date:   Thursday, June 11       2 pm ET, (11 am PT)

Presenters
Kayte Hamilton,  Client Partner Director  and Mark Stephens, Associate Statistician, InsightsNow Inc.

The coronavirus is impacting how consumers view their personal immunity. In addition to masks, gloves, and social distancing efforts they are also changing how they incorporate vitamins, supplements, minerals, and diets to support their health management decisions.

Join us for an in-depth look at how Clean Label Enthusiasts are using nutritional supplements and diets to improve their immunity and how you can use this knowledge to support them.

Please register and join us!

Please follow and like us:

Webinar37: Global Health and Wellness Behavior

Presentation Date:   Thursday, June 18       2 pm ET, (11 am PT)

Presenters
Greg Stucky,  Chief Research Officer,  and Amy Mahony, Sr. Resercher , Qualitative Insights, InsightsNow Inc.

In this episode we take you international to look at the global influencers of consumer health and wellness choice. We will reveal common insights as well as key differences which make countries unique.  We take a closer look at how COVID is fundamentally changing who and what we trust, why claims are more important now than before, and what type of health halos present new opportunities for brands to support people along their pre- to post-COVID Journeys.

We include information from China, Turkey, India, Germany, France, UK, Mexico, Brazil, Canada, and the US.

Please register and join us!

Please follow and like us:

Webinar: Part 2 – How Clean Label Enthusiasts® are Changing Behaviors in Response to COVID-19

Presentation Date:   Thursday, May 21       2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc.  and Amy Mahony, Sr. Researcher, Qualitative Insights

We're continuing to track Clean Label Enthusiasts® (CLE) through the extended time of social distancing disruption  due to Covid-19.

Taking advantage of the opportunity as behavioral researchers to study how people change, we're looking for indicators of what this means for companies doing well now and those trying to come back when "normality" resumes. We rarely see such a major behavioral disruption. Change will occur, the question is what changes will happen more quickly and which will take longer to materialize. Which behavior shifts are just short term and which will become long term change?

When we see large behavioral disruptors, people change their mindset, their motivations change, and their priorities change. Clean Label Enthusiast® behaviors provide lead indicators into the behaviors which are changing now and are indicators of future change.

This webinar looks more closely at how mindsets and behaviors are changing:

  • Changes in the Mindset of Consumers
  • Shopping Behavior Changes
  • Tradeoffs/Product switches and why
  • Key motivators for behaviors

Please register and join us!

Please follow and like us:

Webinar: “A New Formula for Disruptive Product Innovation-Part 2″

Using Behavioral Insights in Product Design Sprints

(Part 2 of 3 in a series)

Date:   Thursday, May 14  2 pm ET  (11am)

Presenters
:
 Dave Lundahl, CEO, InsightsNow Inc.  and Mark Crowell, CEO of CuliNex

We live in a time of change.  Nowhere is change more pertinent than in the food industry where challenges and opportunities are driven by changes in consumer behavior as well as advances in food technology and ingredient innovation.  In response to this change, new tools and approaches are needed for more rapid, iterative food product design based on behavioral insights.

Join us in this first in a series of webinars by InsightsNow in partnership with CuliNex where founders Dave Lundahl and Mark Crowell discuss a “new formula” for behavior-driven food product design.

In this webinar we'll:

  • Share how you'll accelerate product innovation using behavioral insights
  • Show powerful, yet simple tools, to help design for your consumers

 

Hope to see you there!       

The Team at InsightsNow     

Please follow and like us:

Webinar: How Clean Living Enthusiasts® are Changing Behaviors in Response to COVID-19

Stay-in, Save Lives: couple cooking at home

Presentation Date:   Thursday, April 16       2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc.  and Amy Mahony, Sr. Researcher, Qualitative Insights

As consumers progress through stages of adjustment to the social distancing disruption, a silver lining here is the opportunity for behavioral researchers to study how people change in response to this situation. We rarely see such a major behavioral disruption.  Everyone is asking when and now we'll reach a new "normal."  It is a time where behavioral researchers have an extremely important role to help companies and people cope with the impact of COVID-19.

Change will occur, the question is what changes will happen more quickly and which will take longer to materialize. Which behavior shifts are just short term and which will become long term change? And how will they affect my company?

Fear drives significant change. When we see large behavioral disruptors, people change their mindset, their motivations change, and their priorities change. Clean Living Enthusiast behaviors provide lead indicator into the behaviors which are changing now and are indicators of future change.

This webinar looks more closely at how mindsets and behaviors are changing:

  • Changes in the Mindset of Consumers
  • Shopping Behavior Changes
  • Tradeoffs/Product switches and why
  • Key motivators for behaviors

Please register and join us!

Please follow and like us:

Webinar: Changing to On-Demand Behavioral Research

Presentation Date:   Thursday, April 9       2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc.  and Loretta Barisas, Director Sensory Research & Guidance, Tyson Foods

While we live in a time of change and uncertainty right now, we have opportunities to continue gathering insights on consumers in new ways.  Come learn from a key partner how they use On-demand research tools to keep their company ahead in serving customers.

This webinar will explore opportunities for meeting increased speed expectations for behavioral research.  We'll explore how new, growing storefronts enable rapid and easy initiation of research orders.   These new tools and services are reshaping relationships between end users and research providers and  improve your research efficiency and market success.

Many of the tools discussed are available through InsightsNow's new App Store.

Please register and join the presentation.

Please follow and like us:

Webinar: “A New Formula for Disruptive Product Innovation”

Using Behavioral Insights in Product Design Sprints

(first in a new series)

Date:   Thursday, March 19  2 pm ET

Presenters
:
 Dave Lundahl, CEO, InsightsNow Inc.  and Mark Crowell, CEO of CuliNex

We live in a time of disruptive change.  Nowhere is change more pertinent than in the food industry where changes in consumer behavior as well as advances in food technology and ingredient innovation are driving challenges and opportunities.  In response to this change, innovators and technologist need new tools and approaches for more rapid, iterative food product design based on behavioral insights.

Join us in this first in a series of webinars by InsightsNow in partnership with CuliNex where founders Dave Lundahl and Mark Crowell discuss a “new formula” for behavior-driven food product design.

In this webinar we'll:

  • Share how you'll accelerate product innovation using behavioral insights
  • Show powerful, yet simple tools, to help design for your consumers

Please join us on Thursday 3/19 at 2:00 ET for a webinar where you can learn about what happened at the expo if you were unable to attend in person.

Hope to see you there!       

The Team at InsightsNow     

Please follow and like us:

Webinar: Travel Restrictions? Agile Research Options in times of Disruption

When you can't get face-to-face

 

Travel restrictions can be both a blessing and a curse for consumer researchers. They give us more time in our schedules, but they also force us to change the way we conduct research. If this is a challenge you are facing, please join us to talk through effective ways you can leverage remote research to get you the results you need to make your next project successful.

In this webinar we'll:

  • Cover methodology you can use to run research remotely; including real-time, asynchronous, and hands-off methods.
  • Discuss pro’s and con’s to help you select methods that are the best fit for your situation.
  • Offer creative solutions to get the most out of testing.

Please join us on Thursday 3/12 at 2:00 ET for a webinar where you can learn about testing options when you’re unable to be face-to-face.

 

Hope to see you there!      

The Team at InsightsNow     

Please follow and like us:

Webinar- February 2020 New Year Resolutions for Clean Living

Hopes, Dreams, and New Year’s Resolutions from Clean Label Enthusiasts

How are these consumers changing going into 2019?  and how strong is the resolve to act?

Date:   Thursday, February 13  2 pm ET

Presenters
:  
Greg Stucky, Chief Research Officer  and Karen Lynch, Sr. Director of Innovation Research & Insights

It’s February and everyone is still trying to dive into their new resolutions.

As we move into 2020, we are curious about how the behavior of "free-from" consumers will manifest in the New Year and how it differs from their intentions and behavior last year.  These Clean Label Enthusiasts consumers look for food and personal care products with simple, healthy, "clean-label" ingredients. 

Join us for a view of how Clean Label Enthusiasts in our custom community are changing and how they envision their future – their hopes, fears, and resolutions.   As this vocal, passionate consumer base is shaping general expectations for clean product labels, we want to help future-proof your business in light of these insights.                             

Please join us for 30 minutes to learn ways to keep your business ahead of the trends. We'll share some of the newest insights into this leading-edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges. 

We hope to see you there,
The Team at InsightsNow     

davide-ragusa-359312-unsplash-sm
Please follow and like us:

Gaining 2020 Clarity – Advances in On-Demand Behavioral Research

Presentation Date:   Thursday, January 16       2 pm ET, (11 am PT)

Presenters
Dave Lundahl, CEO InsightsNow 

Greg Stucky, Chief Research Officer InsightsNow Inc

Looking into 2020 - Access behavioral research more easily, quickly, and cost effectively. 

As consumers we've raised our expectations for on-demand services or products ordered online, such as streaming services or same-day delivery.  We want it when we want it.  As these expectations translate to professional services, what do we desire and expect for consumer research services?

Starting the new year, this webinar will explore opportunities for meeting increased speed expectations for behavioral research.  We'll explore how new, growing storefronts enable rapid and easy initiation of research orders.   These new tools and services are reshaping relationships between end users and research providers and  improve your research efficiency and market success.

We also show a preview of InsightsNow's new App Store.

Please follow and like us: