Co-Creation is a iterative approach in Innovation and Product Development phases with consumer insights and innovation teams. It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype development. It speeds bringing the right products to success in the market.
Happy New Year! We at InsightsNow would like to wish you all the best as you kick off your calendar year and welcome 2018. As you kick off your marketing and research initiatives and evolve your brands’ plans, consider whether you could benefit from professional facilitation to ensure that your growth is strategic and you make changes for the better.
Why might you need professional facilitation?
Your team has strong leaders, that’s not a need-gap. You are all deeply involved in and vested in the outcome of many critical conversations regarding your strategies for marketing, sales and growth. You have plenty of effective meetings and are smart, capable professionals.
Yet sometimes your meetings are ineffective, and you leave them feeling like nothing was accomplished, thinking you aren’t any closer to moving forward strategically, and wondering how to get unstuck.
That’s when you need professional facilitation for a strategic planning or internal brainstorming session.
To jumpstart your 2018, I’d like you to think about facilitation and how your team could benefit from it. And I’d like you to think about it in a different way …
A technique, largely utilized in the problem-solving method of Synectics, is to take a metaphorical excursion into another world for inspiration into a challenge or question.
For example, if you look to the outdoor world for answers to “why might you need professional facilitation,” you might consider a mountain guide, encouraging clients to take their next steps towards the summit: not pulling them up but helping them avoid pitfalls and get to the top safely. If you look to the world of sports for inspiration to that same question, specifically the world of rowing, you might consider the Coxswain, who helps to steer the boat, making tactical calls, and providing race positioning, motivation and encouragement to the crew.
Strong facilitation is not a replacement for your team’s capable leadership – it’s guidance with a process, freeing up your team from having to think that process so they can focus on content.
InsightsNow has expanded its services to include professional facilitation.
Our experts are trained and experienced in a variety of methodologies and at a facilitated session will:
- Provide a structure for your team to work within, without taking their leadership roles away from them. Your team always owns and provides the content as key stakeholders.
- Focus on how the conversation proceeds, ensuring that the discussion moves along constructively, objectives are met and hurdles don’t become stop-gates.
- Manage group/team dynamics and norms so that tense moments are handled functionally, all participants have a voice, and everyone buys into the outcome.
- Leverage a vast number of tools and techniques to address known and in-the-moment needs that lead to the clarification of challenges and the generation and/or development of ideas, outcomes or strategies.
How can you get started?
Just like a strong research effort, powerful meetings, brainstorming sessions and workshops begin with a well-defined meeting purpose and objectives. From there, InsightsNow professionals develop a draft agenda, collaborate with you to ensure it meets your goals, work with you on the logistics, and plan for a successful event culminating in the development of plan of action your team will be able to effectively implement.
If you are interested in learning more about our expert facilitation, please reach out to Karen Lynch, our Senior Director, Qualitative Insights at firstname.lastname@example.org.
By Karen Lynch
How human-centered stories lead to brand opportunities
By Karen Lynch
As market researchers, we are nearly 100% focused on understanding people. We concentrate on learning what individuals think and feel about a myriad of topics of interest to the brand teams we serve. We ask questions about what products they use, why they use them, when they use them and how often they use them. And our challenge in getting answers to marketers’ strategic questions is not to sacrifice our critical cognitive empathy. Continue reading “Empathy in Market Research:”
Modernizing your qualitative approach
Please join us for the launch of our new WebinarsNow series.
Date & Time: Aug 3, 2017 2:00 PM EDT
Not all innovations are methodological. Sometimes, the innovation is in how you see the world. In this webinar you will learn about how a modern approach to qualitative research …
- Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
- Defines in-context motivators and emotional triggers behind buying and use behavior
- Uncovers new perceptions which ensure products and services excite and delight
We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle. Shift into the future with a modern qualitative mindset!
Presenters: Greg Stucky, Chief Research Officer and Karen Lynch, Sr. Director Qualitative Research
[The webinar recording is available to watch any time.]
Need more information? Here’s an expanded description:
Insightful qualitative research has roots in uncovering perceptions, opinions, beliefs and attitudes. Yet in the last five years, we’ve seen the need to go beyond understanding “why” and “how come” with a new focus on the behavioral aspects of a human’s life. We’re tapping into empathy to understand user personas, their customer journeys, the influences in their lives and their System 1 and System 2 thinking biases.
Modern qual takes a close look at core motivators and the associated triggers and cues. We seek to understand the beginning, middle and end of the story of a user’s relationship with a brand, focusing on the “on ramps” they take to start that journey and the “off ramps” they exit from.
At InsightsNow, we believe that an insight is a human truth you can take action on. So starting with an understanding of the humans our clients are marketing towards brings our client teams the insights they need to accelerate innovation and business success.
We'll discuss how you can explore the life of your would-be and current customers qualitatively.
Brought to you by GoToWebinar®
Webinars Made Easy®
Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater harmony between brand and product/service.
2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer and employee perceptions, opinions, behaviors and attitudes.