The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.
How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?
In this WebinarsNow series, you’ll learn about:
Agile approaches to innovation and how these differ from classical processes
Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
Case studies delving into these behavioral research approaches
Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.
See how you can accelerate successful innovations through behavioral research in this video.
Happy New Year! We at InsightsNow would like to wish you all the best as you kick off your calendar year and welcome 2018. As you kick off your marketing and research initiatives and evolve your brands’ plans, consider whether you could benefit from professional facilitation to ensure that your growth is strategic and you make changes for the better.
Why might you need professional facilitation?
Your team has strong leaders, that’s not a need-gap. You are all deeply involved in and vested in the outcome of many critical conversations regarding your strategies for marketing, sales and growth. You have plenty of effective meetings and are smart, capable professionals.
Yet sometimes your meetings are ineffective, and you leave them feeling like nothing was accomplished, thinking you aren’t any closer to moving forward strategically, and wondering how to get unstuck.
That’s when you need professional facilitation for a strategic planning or internal brainstorming session.
To jumpstart your 2018, I’d like you to think about facilitation and how your team could benefit from it. And I’d like you to think about it in a different way …
A technique, largely utilized in the problem-solving method of Synectics, is to take a metaphorical excursion into another world for inspiration into a challenge or question.
For example, if you look to the outdoor world for answers to “why might you need professional facilitation,” you might consider a mountain guide, encouraging clients to take their next steps towards the summit: not pulling them up but helping them avoid pitfalls and get to the top safely. If you look to the world of sports for inspiration to that same question, specifically the world of rowing, you might consider the Coxswain, who helps to steer the boat, making tactical calls, and providing race positioning, motivation and encouragement to the crew.
Strong facilitation is not a replacement for your team’s capable leadership – it’s guidance with a process, freeing up your team from having to think that process so they can focus on content.
InsightsNow has expanded its services to include professional facilitation.
Our experts are trained and experienced in a variety of methodologies and at a facilitated session will:
Provide a structure for your team to work within, without taking their leadership roles away from them. Your team always owns and provides the content as key stakeholders.
Focus on how the conversation proceeds, ensuring that the discussion moves along constructively, objectives are met and hurdles don’t become stop-gates.
Manage group/team dynamics and norms so that tense moments are handled functionally, all participants have a voice, and everyone buys into the outcome.
Leverage a vast number of tools and techniques to address known and in-the-moment needs that lead to the clarification of challenges and the generation and/or development of ideas, outcomes or strategies.
How can you get started?
Just like a strong research effort, powerful meetings, brainstorming sessions and workshops begin with a well-defined meeting purpose and objectives. From there, InsightsNow professionals develop a draft agenda, collaborate with you to ensure it meets your goals, work with you on the logistics, and plan for a successful event culminating in the development of plan of action your team will be able to effectively implement.
If you are interested in learning more about our expert facilitation, please reach out to Karen Lynch, our Senior Director, Qualitative Insights at email@example.com.
The Creative Education Foundation (CEF) is proud to present Karen Lynch as the newest member of the Board of Trustees.
CEF’s Board of Trustees is an international board, with members from the United States, Canada, and India. Many CEF Trustees are professional creativity trainers working with institutions ranging from GE to Wikimedia. Trustees also include the owner of an award winning marketing firm and a retired CEO and CFO with expertise in consulting small businesses and nonprofits. Board recruitment includes a rigorous vetting process that matches organizational needs with individual talents, with a particular focus on developing a leadership team vested in and exemplary in the values of creative problem solving, applied imagination and deliberate creativity. CEF is a nonprofit organization, and the CEF Board of Trustees is a 100% giving board.
Karen is the Senior Director of Qualitative Research at InsightsNow, a research firm that offers a human-centered, behavior-driven approach and works collaboratively with industry partners to gain insight and direction, accelerating innovation and business success. A 2016 winner of NextGen’s Disruptive Innovator award, Ms. Lynch’s innate curiosity, passion for creative problem solving, and unique perspective spark excitement and lead R&D, Marketing and Consumer Insights teams to breakthrough thinking, ideas and opportunities.
Ms. Lynch is a lead instructor for Research Rockstar and a core faculty member at the Creative Problem Solving Institute (CPSI), CEF’s annual conference on deliberate creativity, innovation and change leadership. She is an active member of the Qualitative Research Consultants Association (QRCA), currently co-chairing their Creativity & Innovation Special Interest Group.
Karen has a BS in Marketing from Fairfield University and won the 2013 Communicator’s Award of Excellence, honoring excellence in marketing and communications, presented by AIVA, the Academy of Interactive & Visual Arts. She is also a published author, with essays featured in several anthologies, bylines in online and print magazines and trade journals (e.g., QRCA Views) and mainstream consumer publications (e.g., SELF, Women’s Day, Wine Enthusiast).
CEF Executive Director, Beth Miller, states, “We are thrilled to welcome Karen to the Creative Education Foundation Board of Trustees. Karen has distinguished herself as a talented and popular leader at the Creative Problem Solving Institute. In addition to her skills as a creativity trainer and facilitator, Karen’s expertise in marketing and passion for youth training in creativity bring needed and exciting skills to our leadership team.” This past June, Ms. Lynch’s son, Nick Lynch, also presented alongside his mother and for the benefit of CEF at the GlobalMindEd Conference in Denver, Colorado.
About CPS, CPSI and CEF
In 1954, Alex Osborn, one of the original “Mad Men” who coined the term “brainstorming”, established the Creative Education Foundation. Osborn asserted that everyone is creative, and that creativity can be taught. In 1955, Sidney J. Parnes, joined Alex and together they developed the Creative Problem Solving process (CPS) and held the first Creative Problem Solving Institute (CPSI). With CEF and CPS training, Alex and Sid launched the first global creativity movement.
CEF’s mission is to spark personal and professional transformation by empowering people with the skill set, tool set, and mindset of deliberate creativity. CEF’s primary programs are the Creative Problem Solving Institute (CPSI), an annual creativity conference that welcomes more than 400 people from around the world; the Journal of Creative Behavior, the first and longest running creativity journal; the Sidney J. Parnes Global Fellowship; and the Ruth B. Noller Grant Award. Online registration for CPSI 2018, running June 19th - 24th in Buffalo, NY, will begin soon.
Thank you to our clients and industry leaders who nominated Dave Lundahl, InsightsNow CEO, as "2017 Industry Change Agent of the Year" by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe).
NGMR annual award program for innovation and disruption in the MR industry honors CEO Dave Lundahl at KNect365’s The Market Research Event, October 24
The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C. Anderson, CEO of OdinText.
“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”
The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress. Winners of the 2017 NGMR Awards included:
Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”
Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”
How human-centered stories lead to brand opportunities
By Karen Lynch
As market researchers, we are nearly 100% focused on understanding people. We concentrate on learning what individuals think and feel about a myriad of topics of interest to the brand teams we serve. We ask questions about what products they use, why they use them, when they use them and how often they use them. And our challenge in getting answers to marketers’ strategic questions is not to sacrifice our critical cognitive empathy. Continue reading “Empathy in Market Research:”
Please join us for the launch of our new WebinarsNow series.
Date & Time: Aug 3, 2017 2:00 PM EDT
Not all innovations are methodological. Sometimes, the innovation is in how you see the world. In this webinar you will learn about how a modern approach to qualitative research …
Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
Defines in-context motivators and emotional triggers behind buying and use behavior
Uncovers new perceptions which ensure products and services excite and delight
We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle. Shift into the future with a modern qualitative mindset!
[The webinar recording is available to watch any time.]
Need more information? Here’s an expanded description:
Insightful qualitative research has roots in uncovering perceptions, opinions, beliefs and attitudes. Yet in the last five years, we’ve seen the need to go beyond understanding “why” and “how come” with a new focus on the behavioral aspects of a human’s life. We’re tapping into empathy to understand user personas, their customer journeys, the influences in their lives and their System 1 and System 2 thinking biases.
Modern qual takes a close look at core motivators and the associated triggers and cues. We seek to understand the beginning, middle and end of the story of a user’s relationship with a brand, focusing on the “on ramps” they take to start that journey and the “off ramps” they exit from.
At InsightsNow, we believe that an insight is a human truth you can take action on. So starting with an understanding of the humans our clients are marketing towards brings our client teams the insights they need to accelerate innovation and business success.
We'll discuss how you can explore the life of your would-be and current customers qualitatively.
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A dramatic trend in food behavior today is the popularity in “free-from” foods. Growing in the US at 7% annually (Euromonitor, 2016) this category includes food product labels claiming to be “healthy” due to the sparsity of ingredients on a statement. Underlying this trend is general distrust, especially among millennials, of claims used by food marketers. They are also skeptical of our government to protect consumers from foods and ingredients they perceive as unsafe. These same consumers are being exposed to more and more fake news and misinformation about food.
Is there a connection between food fake news or misinformation and this free-from trend?
Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater harmony between brand and product/service.
2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer and employee perceptions, opinions, behaviors and attitudes.
Thank you to our clients and industry leaders who voted for InsightsNow as one of the most innovative market research firms in the world. We are grateful for clients who recognized us for our innovative approaches that go beyond simply knowing “What” people do and get to the “Whys” underlying their feelings and motivations. We are grateful to be recognized for our innovative hybrid quantitative/qualitative solutions for co-creation, co-design and iterative product testing and validation. We are grateful to be recognized for our innovative research that uncovers the journeys that people take as shoppers, consumers, users, parents or patients such that marketers or service providers can know how to create value in the world.