Webinar 9 – May 2018 “Accelerating Innovation through Agile Techniques-Part 3: Commercialization Sprints”

Thursday, May 3, 2 pm ET   “Commercialization Sprints”

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Greg Stucky, Chief Research Officer

After the fuzzy front end and defining a product design, commercialization steps become more agile with consumer behavior insights.

You now have a great product design explicitly and implicitly communicating benefits for a consumer target.  How do you successfully sprint to the finish line?

This will be the subject for part 3 of our WebinarsNow series on research techniques for agile innovation.

We will address how to rapidly iterate to avoid three major pitfalls for innovation teams.  The first is to rapidly learn through cost rationalization with a constant focus on the prize – maintaining the important cues that signal the benefits your brand will promise to target consumers.  The second is to apply rapid, iterative behavioral techniques to validate pricing and how your consumer target will react.  These techniques will address the importance of including the context of competitive sets to understand price sensitivity, and to ensure you do not alienate existing, and in fact gain new, brand fans as a result of your new product introduction.  We will discuss how to integrate these techniques into learning sprints that are validated through various kinds of test market.

This third webinar will discuss consumer research approaches that uncover consumer insights regarding the areas of ingredients, packaging, pricing, and promotion.

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

See how you can accelerate successful innovations through behavioral research in this video.

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Webinar 8- April 2018 – “Accelerating Innovation through Agile Techniques – Part 2: Translation through Iterative Design”

Presented Thursday, April 5, 2 pm ET   

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Karen Lynch, Director, Qualitative Services

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

View the other two presentations in this Accelerating Innovation series HERE

See how you can accelerate successful innovations through behavioral research in this video.

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Sprints, Iterations and Feedback Loops:

An Agile Approach to Research

As a research consultant focusing on product innovation and development, I do my best to maintain a pulse on new market entries and corporate initiatives. And hardly a day goes by when the word “innovation” doesn’t cross my radar, quite literally. Within the past week, two relevant articles surfaced in my inbox, highlighting the importance of innovation in the world of consumer-packaged goods:

 “Arla Foods: Developing a taste for innovation and a big slice of data.”

“Nestlé’s Milkybar world first with innovation to reduce sugar by 30%.”

Innovation. It’s literally everywhere. And it’s absolutely everything.

As some of you may know, at InsightsNow we’re kicking off Spring with a two-part webinar on Accelerating Innovation through Agile Techniques. Last month we addressed, “Clearing up the Fuzzy Front End.” This Thursday we’ll be focused on “Translation through Iterative Design.”  We’re highlighting how Agile methods help researchers get things done faster.

Why agile techniques? Well, for starters, you reduce financial risks when you aren’t spending six figures on fuzzy front-end research.  Also, you increase team motivation and morale with highly focused, high energy initiatives.  And perhaps most importantly, you boost success rates and get products to market faster when you incorporate feedback loops and iterative learning cycles.

Agile Innovation:  It Isn’t Just for Start-Ups Anymore

R&D, in collaboration with their Marketing and Consumer Insights teams, needs to attack the market like a start-up would: with continuous discovery and product delivery, minimizing risk and expense while maximizing return on investment, and iterative research.

Iterations are, in their simplest form, developmental cycles. Start-ups, if using the Scrum method, call each Iteration a Sprint. With Sprints, teams set incremental goals for what the Sprint is to accomplish, they plan initiatives designed to meet that goals, execute those projects, then reflect on what they learned and what they need to accomplish in their next Sprint.

Plan. Execute. Learn. Reflect. Repeat, adapting and improving.

Agile Research Techniques

Similar to start-up style Agile Sprints, here’s a format to consider for your next Agile Research “Sprint”:

  • Set out on a course of Discovery, intent to learn, by planning and executing affordable consumer research.
  • After, debrief, share insights, leveraging the reflections of your team for Inspiration.
  • Next, take Action; get to work on whatever it is you need to act upon before the next round, incorporating consumer feedback.
  • Test what you developed and/or launch back into Discovery. Failure is okay (remember I talked about reduced financial risks?). With each failure comes more learning.
  • Repeat until you Succeed.

InsightsNow Shares Agile Values

In 2017, we ranked on the GreenBook’s Grit Report list of top 50 Most Innovative Suppliers. We’re likely on the list because we share agile values with many of our clients and suppliers:

  • We appreciate individuals and our interactions over processes and tools (although we do have a tool or two up our sleeves).
  • We value customer collaborations, tweaking approaches based on feedback, and seeking out ways to work on projects together.
  • We break complex challenges into manageable chunks, incorporating feedback loops into proposals, presentations, and yes, even blog posts like this one.
  • We flexibly respond to change versus following a plan that no longer works or feels relevant.

(This year’s industry survey is out … have you taken it? If not, here’s the link: https://aytm.com/r1c93bb.)

Have you signed up for our webinar?

Remember, this week’s webinar will be focused on Translation Through Iterative Design. Won’t you join us as we discuss how to shift your mindset and your next research and innovation effort to one that is agile and affordable, while still effectively exploring, ideating and executing on your idea, product or service.  Here’s the link: https://www.insightsnow.com/webinar_accelerating_innovation/.

Thanks,

Karen Lynch

Senior Director Qualitative Research, InsightsNow Inc.

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Accelerating Innovation!

See how you can accelerate successful innovations through behavioral research in this video.

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this two-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

Original Presentations:

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Attend Live!

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

 Hosted by InsightsNow: Dave Lundahl, CEO & Karen Lynch, Senior Director of Qualitative Insights

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Webinar 7 – March 2018 “Accelerating Innovation through Agile Techniques – Part 1: Clearing Up the Fuzzy Front End”

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

Thursday, May 3, 2pm ET :  "Commercialization Sprints"

 Hosted by InsightsNow: Dave Lundahl, CEO, Karen Lynch, Senior Director of Qualitative Insights, and Greg Stucky, Chief Research Officer

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this WebinarsNow series, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us:
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Facilitate Strategic Growth and Positive Change in 2018

Happy New Year!    We at InsightsNow would like to wish you all the best as you kick off your calendar year and welcome 2018.  As you kick off your marketing and research initiatives and evolve your brands’ plans, consider whether you could benefit from professional facilitation to ensure that your growth is strategic and you make changes for the better.

Why might you need professional facilitation?

Your team has strong leaders, that’s not a need-gap. You are all deeply involved in and vested in the outcome of many critical conversations regarding your strategies for marketing, sales and growth. You have plenty of effective meetings and are smart, capable professionals.

Yet sometimes your meetings are ineffective, and you leave them feeling like nothing was accomplished, thinking you aren’t any closer to moving forward strategically, and wondering how to get unstuck.

That’s when you need professional facilitation for a strategic planning or internal brainstorming session.

To jumpstart your 2018, I’d like you to think about facilitation and how your team could benefit from it. And I’d like you to think about it in a different way

A technique, largely utilized in the problem-solving method of Synectics, is to take a metaphorical excursion into another world for inspiration into a challenge or question.

For example, if you look to the outdoor world for answers to “why might you need professional facilitation,” you might consider a mountain guide, encouraging clients to take their next steps towards the summit: not pulling them up but helping them avoid pitfalls and get to the top safely. If you look to the world of sports for inspiration to that same question, specifically the world of rowing, you might consider the Coxswain, who helps to steer the boat, making tactical calls, and providing race positioning, motivation and encouragement to the crew.

Strong facilitation is not a replacement for your team’s capable leadership – it’s guidance with a process, freeing up your team from having to think that process so they can focus on content.

InsightsNow has expanded its services to include professional facilitation.

Our experts are trained and experienced in a variety of methodologies and at a facilitated session will:

  • Provide a structure for your team to work within, without taking their leadership roles away from them. Your team always owns and provides the content as key stakeholders.
  • Focus on how the conversation proceeds, ensuring that the discussion moves along constructively, objectives are met and hurdles don’t become stop-gates.
  • Manage group/team dynamics and norms so that tense moments are handled functionally, all participants have a voice, and everyone buys into the outcome.
  • Leverage a vast number of tools and techniques to address known and in-the-moment needs that lead to the clarification of challenges and the generation and/or development of ideas, outcomes or strategies.

 

How can you get started?

 Just like a strong research effort, powerful meetings, brainstorming sessions and workshops begin with a well-defined meeting purpose and objectives. From there, InsightsNow professionals develop a draft agenda, collaborate with you to ensure it meets your goals, work with you on the logistics, and plan for a successful event culminating in the development of plan of action your team will be able to effectively implement.

If you are interested in learning more about our expert facilitation, please reach out to Karen Lynch, our Senior Director, Qualitative Insights at karen.lynch@insightsnow.com.

 By Karen Lynch

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Karen Lynch joins Board of Creative Education Foundation

Karen Lynch, Director Qualitative Research
Karen Lynch

The Creative Education Foundation (CEF) is proud to present Karen Lynch as the newest member of the Board of Trustees.

CEF’s Board of Trustees is an international board, with members from the United States, Canada, and India.  Many CEF Trustees are professional creativity trainers working with institutions ranging from GE to Wikimedia.  Trustees also include the owner of an award winning marketing firm and a retired CEO and CFO with expertise in consulting small businesses and nonprofits.  Board recruitment includes a rigorous vetting process that matches organizational needs with individual talents, with a particular focus on developing a leadership team vested in and exemplary in the values of creative problem solving, applied imagination and deliberate creativity.  CEF is a nonprofit organization, and the CEF Board of Trustees is a 100% giving board.

Karen is the Senior Director of Qualitative Research at InsightsNow, a research firm that offers a human-centered, behavior-driven approach and works collaboratively with industry partners to gain insight and direction, accelerating innovation and business success.  A 2016 winner of NextGen’s Disruptive Innovator award, Ms. Lynch’s innate curiosity, passion for creative problem solving, and unique perspective spark excitement and lead R&D, Marketing and Consumer Insights teams to breakthrough thinking, ideas and opportunities.

Ms. Lynch is a lead instructor for Research Rockstar and a core faculty member at the Creative Problem Solving Institute (CPSI), CEF’s annual conference on deliberate creativity, innovation and change leadership. She is an active member of the Qualitative Research Consultants Association (QRCA), currently co-chairing their Creativity & Innovation Special Interest Group.

Karen has a BS in Marketing from Fairfield University and won the 2013 Communicator’s Award of Excellence, honoring excellence in marketing and communications, presented by AIVA, the Academy of Interactive & Visual Arts. She is also a published author, with essays featured in several anthologies, bylines in online and print magazines and trade journals (e.g., QRCA Views) and mainstream consumer publications (e.g., SELF, Women’s Day, Wine Enthusiast).

CEF Executive Director, Beth Miller, states, “We are thrilled to welcome Karen to the Creative Education Foundation Board of Trustees.   Karen has distinguished herself as a talented and popular leader at the Creative Problem Solving Institute.  In addition to her skills as a creativity trainer and facilitator, Karen’s expertise in marketing and passion for youth training in creativity bring needed and exciting skills to our leadership team.”  This past June, Ms. Lynch’s son, Nick Lynch, also presented alongside his mother and for the benefit of CEF at the GlobalMindEd Conference in Denver, Colorado.


About CPS, CPSI and CEF

In 1954, Alex Osborn, one of the original “Mad Men” who coined the term “brainstorming”, established the Creative Education Foundation.  Osborn asserted that everyone is creative, and that creativity can be taught.  In 1955, Sidney J. Parnes, joined Alex and together they developed the Creative Problem Solving process (CPS) and held the first Creative Problem Solving Institute (CPSI).  With CEF and CPS training, Alex and Sid launched the first global creativity movement.

CEF’s mission is to spark personal and professional transformation by empowering people with the skill set, tool set, and mindset of deliberate creativity.  CEF’s primary programs are the Creative Problem Solving Institute (CPSI), an annual creativity conference that welcomes more than 400 people from around the world; the Journal of Creative Behavior, the first and longest running creativity journal; the Sidney J. Parnes Global Fellowship; and the Ruth B. Noller Grant Award.  Online registration for CPSI 2018, running June 19th - 24th in Buffalo, NY, will begin soon.

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NGMR Awards: “2017 Industry Change Agent of the Year”

Thank you to our clients and industry leaders who nominated Dave Lundahl, InsightsNow CEO, as "2017 Industry Change Agent of the Year" by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe).

NGMR annual award program for innovation and disruption in the MR industry honors CEO Dave Lundahl at KNect365’s The Market Research Event, October 24

The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C.  Anderson, CEO of OdinText.

“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”

The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress. Winners of the 2017 NGMR Awards included:

  • Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
  • Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
  • Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”

Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”

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