Talking Emotions at Pangborn 2021

Talking Emotions at Pangborn 2021

Talking about Emotions Testing Research at Pangborn Earlier this month, we participated in the Pangborn Sensory Science Symposium. We attended many of the sessions in the new and emerging sensory and consumer research methods. In addition to learning from the sessions...
Penalty Plus: Attribute-related survey data analysis

Penalty Plus: Attribute-related survey data analysis

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...
To Nudge or Disrupt, That is the Question…

To Nudge or Disrupt, That is the Question…

As market researchers, we are generally looking to see patterns in consumer behavior that will assist brands to “nudge” people along the path of behavior desired for success of the product or service. But there are also times where the best course of action is to...