Impact of Packaging Sustainability on Consumer Behavior

Impact of Packaging Sustainability on Consumer Behavior

What impact does your pack sustainability have on consumer behavior? Well, we were wondering the same thing, and did some research with our Clean Label Enthusiasts™ community to find out how the sustainability of product packaging affects decision-making in the...
Incorporating Implicit Testing in Concept Scoring

Incorporating Implicit Testing in Concept Scoring

Concept scoring allows you to easily decide between product concepts in order to choose what direction to invest in or what aspects to develop for greatest market success. InsightsNow works with your team to design a study to look at each presented concept, with a...
Risk & Reward: Alienation Testing

Risk & Reward: Alienation Testing

Using Alienation Testing to understand potential in the marketplace Reasons to Use the Alienation Test Approach Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new...
Untangling Emotions Webinar -Part 1

Untangling Emotions Webinar -Part 1

We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So Much Confusion About Emotions?”  This webinar, hosted by our Chief...