Do your product claims drive behavior?

Do your product claims drive behavior?

Enhance business success by employing behavioral research methods Have you ever chosen a snack food at the grocery store because the label said the item was “low-fat” or “all natural”? Or perhaps picked up a new cosmetic product because it was “tested on sensitive...
CRAEVS Overview

CRAEVS Overview

CRAEVS Stages Explored. We’ve created a comprehensive post that includes all of the stages related to the CRAEVS Solution. Now you can quickly find each stage of the CRAEVS agile product development process in one easy quick reference. CRAEVS Overview Dec 22, 2020...
CRAEVS – Watch It Sell Sprint

CRAEVS – Watch It Sell Sprint

Driving Your Product to Success By Dave Lundahl and Mark Crowell One of the biggest challenges in product innovation is to take that final step forward, to launch a product into the marketplace with confidence that it will be a success.  Sandwiched between commercial...