by Admin | Aug 23, 2021 | Blog, Events
Talking about Emotions Testing Research at Pangborn Earlier this month, we participated in the Pangborn Sensory Science Symposium. We attended many of the sessions in the new and emerging sensory and consumer research methods. In addition to learning from the sessions...
by Admin | Aug 6, 2021 | Blog, White Paper
Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...
by Admin | Aug 3, 2021 | Blog, Events, Recent Events
The Institute of Food Technologists (IFT) is a “forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the...
by Admin | Jul 22, 2021 | Blog, Case Study, News, Resources
Are you trying to decide between multiple options to determine the most likely to bring success? Trying to hone product line optimization with competitive context? InsightsNow’s Playoff Tournament™ is an insightful way to select ideas with the greatest business...
by Admin | Jul 22, 2021 | Blog, News
As market researchers, we are generally looking to see patterns in consumer behavior that will assist brands to “nudge” people along the path of behavior desired for success of the product or service. But there are also times where the best course of action is to...
by Admin | Jun 2, 2021 | Blog, Events, Recent Events
InsightsNow at the Natural Products West Expo Virtual 2021 Throughout the pandemic, InsightsNow has been participating in the new Natural Products Expo ongoing Spark Change events and this last week we attended their larger virtual experience called Natural Products...
