by Admin | Feb 8, 2021 | Blog, Recent Events
Diversify. Discover. Design the Vision. The theme of the 2021 QRCA conference was Diversify. Discover. Design the Vision. We were beyond excited to attend the first-ever, FULLY VIRTUAL QRCA annual conference. It was easy to attend as the conference organizers blocked...
by Admin | Feb 3, 2021 | Blog
You need know how your new product or service will perform in the marketplace by fully understanding the competitive landscape through product benchmarking. By mining and understanding the reference points used by consumers when evaluating your product, you can...
by Admin | Feb 1, 2021 | Blog
Enhance business success by employing behavioral research methods Have you ever chosen a snack food at the grocery store because the label said the item was “low-fat” or “all natural”? Or perhaps picked up a new cosmetic product because it was “tested on sensitive...
by Shelly Lundahl | Jan 12, 2021 | Blog, News
Using implicit testing during CLT’s for deeper understanding of consumers Gaining insights so that you can truly meet the needs of your target audiences with your product or service is a key component to business success. First, you need to understand what your...
by Shelly Lundahl | Dec 22, 2020 | CRAEVS
CRAEVS Stages Explored. We’ve created a comprehensive post that includes all of the stages related to the CRAEVS Solution. Now you can quickly find each stage of the CRAEVS agile product development process in one easy quick reference. CRAEVS Overview Dec 22, 2020...
by Dave Lundahl | Dec 21, 2020 | CRAEVS
Driving Your Product to Success By Dave Lundahl and Mark Crowell One of the biggest challenges in product innovation is to take that final step forward, to launch a product into the marketplace with confidence that it will be a success. Sandwiched between commercial...
