by Managing Editor | Dec 19, 2022 | Blog, Webinars
This time of year gives us the perfect opportunity to look back and reflect on what we’ve learned in 2022. And we’ve learned a lot! As researchers, our innate curiosity and role leads us to discoveries and insights all the time. Not only did we uncover interesting and...
by Managing Editor | Nov 11, 2022 | Blog, Events
We recently gathered in Savannah at the Society of Sensory Professionals (SSP) annual conference, where we presented three posters: “Unfulfilled Aspirations: A New Mindset for Segmentation” “How Culinary & Sensory Combine to Jumpstart Innovation” “Sensory...
by Managing Editor | Oct 27, 2022 | Blog, Events, News
In October, InsightsNow participated in the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our CEO and Founder, Dave Lundahl and our Chief Research Officer Greg Stucky, presented on “Going Beyond Clean Label—Targeting...
by Managing Editor | Oct 25, 2022 | Aspirations, Blog, Events, News
This month, we continue to look at aspirational shopping motivations—and how market research can help reduce the shopping “gap” between those aspirations and the shopper’s reality (which often include aspects like taste, price and convenience). To understand more...
by Managing Editor | Sep 30, 2022 | Blog, Hot Topics
Consumers’ actual behavior may not always equate with how they hope or aspire to behave. At InsightsNow we call this “the gap.” In a recent study we looked at the gap between aspirational buys, and actual (situational) buys in food and beverage by asking consumers...
by Managing Editor | Sep 28, 2022 | Blog
We’ve been talking a lot lately about supply chains. Disruptions in supply chains have affected all aspects of our lives, and this is especially prevalent when looking at the food and beverage industries. As our CRO Greg Study wrote for Greenbook, supply chain...
