by Admin | Jan 21, 2022 | Blog, Emotions, Webinars
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So Much Confusion About Emotions?” This webinar, hosted by our Chief...
by Admin | Jan 7, 2022 | Blog, Emotions, White Paper
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or phrases to describe very different things. Thus, when it comes to describing...
by Admin | Dec 29, 2021 | Blog
Which Functional Ingredients could boost your brand with consumers? Consumers tend to look for a little something extra from the foods and beverages they purchase—like functional benefits. Added ingredients to foods and beverages can provide a perceived functional...
by Admin | Nov 19, 2021 | Blog, Events
InsightsNow at The Quirk’s Event New York Conference season continued to “drive research forward”, with The Quirk’s Event in New York earlier this month. Along with exhibiting and speaking at the show (and giving away an Oculus Quest 2 to our winner Alka Bhatia at...
by Admin | Aug 31, 2021 | Blog
Using a research community has many advantages, with one of the most important aspects being the speed at which members of the community can participate in a study. Communities allow direct access to key consumers, and can be leveraged for any kind of needed market...
by Admin | Aug 28, 2021 | Blog, Webinars
This past month, our August InsightsNow webinar dug into how to work to design market research that supports diversity, equity and inclusion and results in more representative insights that can better serve decisions for target audiences. We were thrilled to run a...
