by Amissa Sugden | Apr 6, 2021 | Blog
If you are like us here at InsightsNow, you enjoy the challenge of breathing new life into traditional product testing methods such as CLTs (Central Location Testing), refreshing and enhancing these age-old approaches to make them better than ever. While traditional...
by Admin | Mar 31, 2021 | Blog, CRAEVS, Recent Events
2021 is the 25th Anniversary of the Research Chef’s Association, and we were happy to help celebrate this milestone by attending and participating in their RCA+ Conference online last week. The theme of the conference was “Innovation: For Our Future”, and...
by Admin | Mar 15, 2021 | Blog, COVID-19
The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
by Admin | Mar 9, 2021 | Blog, Recent Events
Last week, the InsightsNow team attended the Natural Products Virtual “Spark Change: Spark Brand Success” where manufacturers, service providers, buyers, and sellers, unite through a series of discovery activations and focused meetings. This online connection approach...
by Admin | Mar 8, 2021 | Blog, COVID-19
The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
by Admin | Mar 4, 2021 | Blog
How change and focus will continue to unfold in the coming year for consumers, especially in the world of food. Our new year’s resolutions from earlier this year took on new meaning as we head into a year of uncertainty mixed with hope, after one of the most...
Three Techniques to Refresh your CLT studies
[April 22] Webinar: Finding Your Focus: Questions You Must Ask At The Beginning of Innovation
Innovation For Our Future: Research Chefs Conference 2021
[April 15] Webinar: Elevating Insights by Building Context into Your Consumer Research
April 21: LEAD CPG Matters Marketing