What Proprietary Research Communities Can Do For You!

What Proprietary Research Communities Can Do For You!

Using a research community has many advantages, with one of the most important aspects being the speed at which members of the community can participate in a study. Communities allow direct access to key consumers, and can be leveraged for any kind of needed market...
Designing More Inclusive Research: Webinar

Designing More Inclusive Research: Webinar

This past month, our August InsightsNow webinar dug into how to work to design market research that supports diversity, equity and inclusion and results in more representative insights that can better serve decisions for target audiences. We were thrilled to run a...
Talking Emotions at Pangborn 2021

Talking Emotions at Pangborn 2021

Talking about Emotions Testing Research at Pangborn Earlier this month, we participated in the Pangborn Sensory Science Symposium. We attended many of the sessions in the new and emerging sensory and consumer research methods. In addition to learning from the sessions...
Penalty Plus: Attribute-related survey data analysis

Penalty Plus: Attribute-related survey data analysis

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...