Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Find the Case Study here

Download (PDF, 382KB)

Also, view the webinar where you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future
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Behavioral Frameworks Highlighted in Quirk’s Article

In the January issue 2019 of Quirk's Research Review Journal Dave Lundahl showcased a core basis for InsightsNow's behavioral market research methodologies, that when one understands the essence of the research through behavioral frameworks, you can better deliver the actionable insights that you promise.

Dave highlighted frameworks developed and used by InsightsNow that have proved valuable - the Habit Flywheel™ and the Emotions Insights Wheel™.  These frameworks compose part of the InsightsNow's  BehaviorLens Approach to research.

Habit Flywheel behavioral research framework
Behavioral market research framework, Emotions Insights Wheel.

This framework lens for behavioral market research helps researchers apply the most appropriate methodologies and interpret the results for useful insights more quickly.

Read the article here.

Download (PDF, 205KB)

 

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Webinar 16: January 10, 2019 “When Researchers Play: Insights from CRC 2018”

Presented by Karen Lynch, Sr. Director, Qualitative Insights, on Thursday, January 10, 2 pm ET

We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices flow. They enjoyed building models with their hands while uncovering new insights into their own relationship to their research.  This directed play moved professional researchers into imagining themselves in future scenarios using an innovative approach, PlayFULL Insights, which unlocks System 3 (Prospective) thinking.  Through play they expressed their aspirations for the future and provided examples of PlayFull applications for consumer research and other problem solving.

In this webinar, we'll:

  • Share models created by researchers along with their stories
  • Demonstrate the power of play to help people dig deeply into their imaginative Prospective, or System 3, thinking
  • Show applications of this approach to group problem solving for many arenas

 

 

 

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, January 10, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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Webinar -Dec ’18- Leveraging the Power of CATA

Sensory Diagnostics with a Behavioral Mindset

Taking Advantage of the Power of CATA Questions in Product Assessments

(check all that apply)

Presented by:

Sarah Kirkmeyer, Sr. Director Client Partnerships and Greg Stucky, Chief Research Officer.

Presented:   Thursday, December 6

Getting more for less!

We constantly struggle to capture all the information we want from consumers, while keeping them fully engaged throughout the questionnaire. One simplified approach is to use fewer scales and more CATA questions. In comparison to scalar questions, CATA questions are simple to execute and generate fewer sources of error.

When care is taken to manage the mindset and system of thinking the consumers are in when answering CATA questions, and when modern analytics are applied, it is possible to build a shorter questionnaire while delivering more information.

In this webinar you'll learn:
    • Tips and tricks for getting the most out of CATA questions
    • Narrow your list of attributes to focus optimization efforts
    • An example of how CATA was used to replace JAR scales deliver greater depth of attribute insights for product innovation

The presentation is available by registering through the button above.

Hope to see you there!

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Webinar 14 – November 2018- Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Presented by:  Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.

Presented Thursday, November 15, 2 pm ET

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Through this webinar, you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future

Get more information on research with Clean Label Enthusiasts on Pet Care.

 

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Insights Association Corporate Researchers Conference 2018 – Consumers in Charge

Are you attending the Insights Association's 2018 Corporate Researchers Conference (CRC) in Florida October 8-10?

If so, we are all over the show and hope you can join us.

October 8-10, 2018

Look for Greg Stucky, and Karen Lynch from InsightsNow.

You can swing by our Booth #112—you can't miss us, we will have Legos® set up for you to share your PlayFULL Insights.™. Come "play" with us! (You could WIN too: Take a photo of your Lego creation, post it on Twitter, and tag @insightsnow and #CRC2018. Winner will be chosen Wednesday!)

Greg will be speaking with our client Dolores Oreskovich from Nestle Health Sciences on "Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response" on Wednesday, October 10, at 11:15am, learn more here. If you'd like a preview of the topic, you can read this article all about it http://bit.ly/2xGciVX.

We hope to see you there!

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Webinar 13 – October 2018- Human Insight, Not Just Data Hindsight

Bringing Consumer Tracking Data to Life

Presented Thursday, October 4, 2018

Can you find your human buyers & users through the tracking research you do?   What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?

Besides tracking  "what" behavior in your research, digging deeper into context of subjects' choices through specific tools can uncover the right "why" factors relevant to your business success.

Through this webinar, you’ll gain answers:

  • Why Tracking research IS important – what makes it most valuable? (Hint: it’s about Behavior!)
  • Relevancy? How this lens is critical for tracking programs
  • How can you breath more life into trackers – and what are the benefits?
  • Multi-dimensional insights: Integrating passive digital tracking + quantitative + qualitative
  • What’s your low-hanging fruit for making tracking research more alive?
    • Human Behavior Tracking
    • Digital Clickstream Tracking
    • Brand Health Tracking
    • Marcom Tracking

This webinar will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you!

Download the pdf.

mobile shopper-pxby

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The Society of Sensory Professionals 2018 Conference is the place to be!

Are you attending the SSP conference at the Hilton in Cleveland?

If so, we are all over the show and hope you can join us.

 

Join us to get a sneak peek at what we've been up to this past year with our Clean Label Enthusiasts™ research community and what's in the pipeline. This unique research community from InsightsNow is made up of “forward thinking” primary shoppers in a rapidly growing consumer segment—with distinct points of view about ingredients, claims and brands. The community gives you the opportunity to quickly find answers and insights to solve your business challenges—and respond in an agile and effective manner to consumer demands.     To learn more, email us at info@insightsnow.com.

Wednesday evening, we’ve got something special planned for you, starting at 8pm. We want you to join us, but there are some fun parameters – to learn more about your “password” to attend, click here.

And the fun continues!   On Friday, September 28 at 8:30am, we are hosting an SSP Workshop: “Advancing Sensory Science by Integrating Perceptual, Cognitive, and Behavioral Psychology” with Dave Lundahl, CEO & Founder, InsightsNow; Alissa Galatz, Senior Sensory Scientist, Tyson; Mimi Sherlock, Global Director, Strategic Insights, International Flavors & Fragrances; and Greg Stucky, Chief Research Officer, InsightsNow.

Click here for more information https://ssp.confex.com/ssp/2018/meetingapp.cgi/Session/1066

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Webinar: Thinking Forward -Fast or Slow: Accessing System 3 Thinking

Presented Thursday, September 13, 2 pm ET

Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we strive to understanding the thought processes behind exhibited behaviors. We seek insights into these thought processes so that we can influence them—to encourage consumers to continue with a particular behavior (maintaining their status as core users) or change a behavior (ultimately increasing usage and/or adopting use of a product or service).

Cognitive psychologists, most notably Nobel Memorial Prize-winning author Daniel Kahneman, raised our awareness of the dichotomy between modes of thought: System 1 vs. System 2, fast vs. slow, or implicit vs. explicit thinking. System 3 thinking has been uncovered in more recent work from those studying modes of decision-making thought processes: Prospection, or the generation and evaluation of mental representations of possible future, is not simply fast or slow… it is something else working in tandem with those thought processes.

And by digging into this third mode of thinking, we can overcome business challenges ranging from marketing and messaging strategies to new brand positioning and planning.

 

 

At the end of this webinar, you’ll have gained:

  • Relative awareness of the three modes of thinking: Implicit, Explicit and Prospective
  • Key examples of consumer decision making which rely on each of the three systematic thinking modus
  • Exclusive exposure an innovative way to access consumers’ System 3 or prospective thoughts:  PlayFULL Insights

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, September 13, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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InsightsNow Announces Expansion of “Clean Label” Research to Personal Care and Home Care Products and Ingredients

Insights from proprietory “Clean Label Enthusiasts” behavioral research community grow beyond food categories 

5 July 2018 – Chicago, IL InsightsNow, a behavioral research firm, has expanded the scope of current research on the free-from movement beyond food and food ingredients to include non-food categories in the personal and home care sectors. With growing consumer concerns about unhealthy chemicals being ingested, breathed in from the environment, or absorbed through the skin, we see increased demand for products in all categories that are “free-from” allergens and other flagged ingredients. 

“We learned from our community of Clean Label Enthusiasts that the desire for “clean” products used daily in their home and for their personal care routines is nearly as important to them as for food and beverage items,” said Karen Lynch, Senior Director of Qualitative Insights at InsightsNow. “Due to this growing trend, and the needs of our clients, we have expanded our Clean Label initiatives into non-food categories.”

Clean Label Enthusiasts (CLE) are primary shoppers with a specific set of behaviors around the free-from movement that influence their buying decisions. This group believes that providing clear, clean and understandable information to the consumer should be a duty of the manufacturers in all areas and products, regardless of their use.

The non-food categories with the highest percentage of CLEs rating their need for a Clean Label as “extremely important” or “important” are: Home Care (cleaning products) 87%; Fabric Care (laundry products) 90%; and Oral Care (mouthwashes and toothpastes) 90%. Other ranked categories included Hair Care and Body Care.

To gain access to the InsightsNow subscription-based report or learn more about the Clean Label Enthusiasts community, reach out to InsightsNow.

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