Three Techniques to Refresh your CLT studies

Three Techniques to Refresh your CLT studies

If you are like us here at InsightsNow, you enjoy the challenge of breathing new life into traditional product testing methods such as CLTs (Central Location Testing), refreshing and enhancing these age-old approaches to make them better than ever. While traditional...
Using Consumer Emotions to Predict Behavior

Using Consumer Emotions to Predict Behavior

The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Changes in Social Behaviors During COVID-19

Changes in Social Behaviors During COVID-19

The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...