Going “business commando” at NPEW
In my rush to answer last minute questions before I got out the door to the airport today I forgot to put my laptop into the laptop bag. I put all my other business essentials in, but missed one important piece. I made the discovery as I went through airport...
Top Five Insights of 2022 from InsightsNow
This time of year gives us the perfect opportunity to look back and reflect on what we’ve learned in 2022. And we’ve learned a lot! As researchers, our innate curiosity and role leads us to discoveries and insights all the time. Not only did we uncover interesting and...
Society of Sensory Professionals 2022 Rewind
We recently gathered in Savannah at the Society of Sensory Professionals (SSP) annual conference, where we presented three posters: “Unfulfilled Aspirations: A New Mindset for Segmentation” “How Culinary & Sensory Combine to Jumpstart Innovation” “Sensory...
InsightsNow at CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference
In October, InsightsNow participated in the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our CEO and Founder, Dave Lundahl and our Chief Research Officer Greg Stucky, presented on “Going Beyond Clean Label—Targeting...
