6 Applications of Implicit Testing

6 Applications of Implicit Testing

6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to gather the insights needed to impact future consumer behavior—either by...
Penalty Plus: Attribute-related survey data analysis

Penalty Plus: Attribute-related survey data analysis

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...
Implicit/Explicit Test™ eBook Release

Implicit/Explicit Test™ eBook Release

New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation   Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™   20 October 2020 – Portland,...