by Managing Editor | Aug 6, 2021 | Blog, White Paper
Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...
by Managing Editor | Jul 22, 2021 | Blog, Case Study, News, Resources
Are you trying to decide between multiple options to determine the most likely to bring success? Trying to hone product line optimization with competitive context? InsightsNow’s Playoff Tournament™ is an insightful way to select ideas with the greatest business...
by Managing Editor | Mar 2, 2021 | Blog, Case Study
Late last month we once again participated in a virtual Quirk’s event, both attending some great sessions, running a virtual booth for InsightsNow, and presenting ourselves. Learning About Machine Learning On Wednesday, we caught a machine learning session with Brian...
by Dave Lundahl | Dec 11, 2020 | COVID-19, Emotions, Hot Topics, News, White Paper
Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts, and motivations 3 December 2020 - Portland, OR - InsightsNow, a behavioral research firm, has released a new white paper,...
by Managing Editor | Oct 21, 2020 | Hot Topics, News, White Paper
New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™ 20 October 2020 – Portland,...
by Dave Lundahl | May 8, 2020 | Blog, COVID-19, Resources
As the novel coronavirus has made its way across the globe, we have watched the statistics mount describing its toll on human life and consumer markets. Much speculation is centering on what might become the new normal to help consumer product companies effectively...
July 16-19 IFT FIRST – Future-proofing the food system against crises
[June 22] Webinar – Build Environmental Resilience through Food Product Strategy
Tempting Consumers’ Tastebuds: The Key to Success in Food & Beverage
Second Annual Naturally Trending™ 2023 Food and Beverage Report Released
We Talk Greenhushing for Food Processing Magazine