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Penalty Plus: Attribute-related survey data analysis

Penalty Plus: Attribute-related survey data analysis

by Managing Editor | Aug 6, 2021 | Blog, White Paper

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...
Find a Winner! The InsightsNow Playoff Tournament™ Approach

Find a Winner! The InsightsNow Playoff Tournament™ Approach

by Managing Editor | Jul 22, 2021 | Blog, Case Study, News, Resources

Are you trying to decide between multiple options to determine the most likely to bring success? Trying to hone product line optimization with competitive context? InsightsNow’s Playoff Tournament™ is an insightful way to select ideas with the greatest business...
Driving Marketing Research Forward: Our Quirk’s Virtual Global Event Experience

Driving Marketing Research Forward: Our Quirk’s Virtual Global Event Experience

by Managing Editor | Mar 2, 2021 | Blog, Case Study

Late last month we once again participated in a virtual Quirk’s event, both attending some great sessions, running a virtual booth for InsightsNow, and presenting ourselves. Learning About Machine Learning On Wednesday, we caught a machine learning session with Brian...
Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper

Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper

by Dave Lundahl | Dec 11, 2020 | COVID-19, Emotions, Hot Topics, News, White Paper

Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts, and motivations 3 December 2020 - Portland, OR - InsightsNow, a behavioral research firm, has released a new white paper,...
Implicit/Explicit Test™ eBook Release

Implicit/Explicit Test™ eBook Release

by Managing Editor | Oct 21, 2020 | Hot Topics, News, White Paper

New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation   Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™   20 October 2020 – Portland,...
Coronavirus Impact on Food Behavior: Clean Label Eating on the Rise

Coronavirus Impact on Food Behavior: Clean Label Eating on the Rise

by Dave Lundahl | May 8, 2020 | Blog, COVID-19, Resources

As the novel coronavirus has made its way across the globe, we have watched the statistics mount describing its toll on human life and consumer markets. Much speculation is centering on what might become the new normal to help consumer product companies effectively...
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InsightsNow, an award-winning behavioral research firm, partners with companies across a wide array of industry verticals to accelerate marketing, branding, and product development decisions for disruptive innovations achieving a cleaner, healthier world. Insights are provided via custom solutions and collaborative tools based on proprietary behavioral frameworks to help find answers faster, improving your speed-to and success-in market.

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