Resources Archives

Risk & Reward: Alienation Testing

by Managing Editor | Feb 3, 2022 | Blog, Resources

Using Alienation Testing to understand potential in the marketplace Reasons to Use the Alienation Test Approach Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new...

Defining Consumer Emotions for Market Research

by Managing Editor | Jan 7, 2022 | Blog, Emotions, White Paper

Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or phrases to describe very different things. Thus, when it comes to describing...

Six Ways to Use Implicit Testing: New White Paper

by Michelle Andre | Sep 30, 2021 | Hot Topics, News, White Paper

Six Ways to Use Implicit Testing: New White Paper Behavioral research firm InsightsNow releases new white paper about utilizing implicit testing for claims, messaging, concept and product research 30 September 2021 – Portland, OR – InsightsNow, a behavioral...

6 Applications of Implicit Testing

by Managing Editor | Aug 31, 2021 | White Paper

6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to gather the insights needed to impact future consumer behavior—either by...

Penalty Plus: Attribute-related survey data analysis

by Managing Editor | Aug 6, 2021 | Blog, White Paper

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...

Find a Winner! The InsightsNow Playoff Tournament™ Approach

by Managing Editor | Jul 22, 2021 | Blog, Case Study, News, Resources

Are you trying to decide between multiple options to determine the most likely to bring success? Trying to hone product line optimization with competitive context? InsightsNow’s Playoff Tournament™ is an insightful way to select ideas with the greatest business...