Risk & Reward: Alienation Testing

Risk & Reward: Alienation Testing

Using Alienation Testing to understand potential in the marketplace Reasons to Use the Alienation Test Approach Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new...
6 Applications of Implicit Testing

6 Applications of Implicit Testing

6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to gather the insights needed to impact future consumer behavior—either by...
Penalty Plus: Attribute-related survey data analysis

Penalty Plus: Attribute-related survey data analysis

Using Penalty Analysis Effectively When we want to gain a deep understanding of what product attributes resonate deeply with consumers, it is useful to consider penalty analysis. Our InsightsNow Penalty Plus approach gives insights into attributes that affect purchase...