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Webinar 16: “When Researchers Play: Insights from CRC 2018”

Webinar 16: “When Researchers Play: Insights from CRC 2018”

by Managing Editor | Dec 12, 2018 | Blog, PlayFULL Insights, Webinars

Presented   January 10, 2018 Presenter:  Karen Lynch, Sr. Director, Qualitative Insights View Here We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices...
Webinar: Thinking Forward -Fast or Slow: Accessing System 3 Thinking

Webinar: Thinking Forward -Fast or Slow: Accessing System 3 Thinking

by Managing Editor | Aug 29, 2018 | Blog, PlayFULL Insights, Webinars

Presented by:  Karen Lynch, Sr. Director, Qualitative Insights. Presented Thursday, September 13, 2018 View Here Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we...
New Behavioral Research Approach: PlayFULL Insights®

New Behavioral Research Approach: PlayFULL Insights®

by Shelly Lundahl | Aug 28, 2018 | News, PlayFULL Insights

  Innovative qualitative approach supports consumer-driven product development ideation and facilitated problem-solving for marketing and brand strategy research 28 August 2018 – Chicago, IL InsightsNow, a behavioral research firm,...

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