Sustainability is a rising priority not only for smaller and emerging companies but also for major multi-brand corporations. A collective response throughout the industry reflects attentiveness to consumer demands—as more and more individuals express their desire for sustainable products.
InsightsNow, a behavioral research and strategy firm, has expanded its team to support the growth of the company. The four team members hired are Stephen McIngvale, Senior Research Director; Shannon Benson, Research Director; Joshua Lim, Insights Analyst; and Angel Requena, who rejoins the company as Project Director. The newly appointed employees will have a primary focus on designing and overseeing comprehensive and custom research initiatives for InsightsNow’s diverse client base across multiple industries.
The annual conference of the Institute of Food Technologists is in Chicago this July! The theme of this year’s IFT First is “Innovation in a Time of Crisis: Can We Future-Proof the Food System?” Both our CEO Dave Lundahl and our CRO Greg Stucky will be there, presenting and participating in both pre-recorded and live sessions.
Three prominent themes dominated marketing claims at Natural Products Expo West: allergy-free products, hero ingredients, and beverages. Read all about it in the new Naturally Trending™ Report from InsightsNow.
Companies are making an environmental impact with Climate-smart product strategies. InsightsNow helps their strategy development to meet consumer aspirations and fits the users’ moments.
One thing is always prominent at NPEW (Natural Products Expo West) and that’s plant-based products. This year’s show was no exception with lots of plant-based alternatives from dairy-free cheeses to incredibly realistic meat and seafood analogues. We found an incredible amount of diversification in this category, which we discuss in our report.
