New Product Development Approach

New Product Development Approach

CRAEVS: Clean Label Research Through Agile Evolutions into Stores By Mark Crowell, CuliNex LLC As a product development (PD) professional, running PD teams at both large multi-nationals (and for the past 16 years) at my own small product development consultancy,...
“Pawrents” Spending More During COVID-19

“Pawrents” Spending More During COVID-19

Pet Owners Motivated to Spoil Furry Friends in 2020 For those of us with a furry friend or two—or more—at home, one of the best parts of staying home during COVID-19 is getting to spend more time with them. Many of us who had dogs to walk were very grateful for that...
Implicit Explicit Test eBook Release

Implicit Explicit Test eBook Release

  New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation   Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™    20...