by Dave Lundahl | Nov 12, 2020 | Blog, CRAEVS, Hot Topics, News
CRAEVS to Build Successful Innovation Pipelines By Dave Lundahl (InsightsNow), Emily Cruz (CuliNex) and Matt Ferguson (Xinova) Product innovation has been called the “life blood” of a food company. Stop innovating and your organization is certain to...
by Dave Lundahl | Nov 11, 2020 | Blog, CRAEVS, Hot Topics, News
CRAEVS: Clean Label Research Through Agile Evolutions into Stores By Mark Crowell, CuliNex LLC As a product development (PD) professional, running PD teams at both large multi-nationals (and for the past 16 years) at my own small product development consultancy,...
by Shelly Lundahl | Oct 30, 2020 | Blog, Events, Hot Topics, News
Reaching target audiences is one of the key reasons we do market research. And the recent Quirk’s event was all about new and better ways to find out what makes those target consumers tick and how to best engage with them—by gathering the best data to inform...
by Shelly Lundahl | Oct 29, 2020 | Blog, COVID-19
Pet Owners Motivated to Spoil Furry Friends in 2020 For those of us with a furry friend or two—or more—at home, one of the best parts of staying home during COVID-19 is getting to spend more time with them. Many of us who had dogs to walk were very grateful for that...
by Shelly Lundahl | Oct 21, 2020 | Hot Topics, News
New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™ 20...
by Dave Lundahl | Oct 14, 2020 | Blog, Events, Hot Topics, News
One of our favorite events is the biennial Society of Sensory Professionals (SSP) Conference, and we will be there. However, instead of heading out to see all our clients, colleagues and friends face-to-face, we are heading to our home offices...
