by Managing Editor | Feb 4, 2023 | Hot Topics, News
In case you missed it—CPGmatters features InsightsNow’s viewpoint and research on consumer trust in the February 2023 issue. Our CEO and Founder, Dave Lundahl, discusses “Leveraging CPG Company ESG Policies for Consumer Trust.” Highlights include changes CPG companies...
by Managing Editor | Feb 3, 2023 | Hot Topics, News, Recent Events
Everywhere we turn lately, we seem to be talking about sustainability. Whether it is about shopper goals, or corporate ESG initiatives, or using market research to help fold sustainability into the innovation process, it is an area of growing importance both here at...
by Managing Editor | Jan 30, 2023 | Hot Topics, News, Recent Events
In our recent webinar, “Winning with a Plant-Based Strategy,” we explored all aspects of how to plan to succeed in this category. While in the past, we have seen rapid growth in the plant-based vertical, recent slowing encouraged us to look closer at what’s going on....
by Managing Editor | Sep 30, 2022 | Blog, Hot Topics
Consumers’ actual behavior may not always equate with how they hope or aspire to behave. At InsightsNow we call this “the gap.” In a recent study we looked at the gap between aspirational buys, and actual (situational) buys in food and beverage by asking consumers...
by Managing Editor | Sep 3, 2022 | Aspirations, Blog, Hot Topics
While many motivations exist behind people’s purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers. Since 2017, InsightNow has...
by Managing Editor | Aug 6, 2022 | Blog, Hot Topics, News
CPG Matters recently published an article by Dale Buss titled “How CPG Companies Ensure Their Brands Are ESG Sensitive.” The article digs into an increasingly important topic for CPG companies, ESG for “Environmental, Social and Governance” matters. After hearing on...
