Speaking at NCIFT Luncheon

NCIFT Luncheon at CLFP and Food Processing Expo 

February 12, 2020

11:45 - 1:00 p.m.

Location:   Santa Clara Convention Center

Presenter:  Dr. David Lundahl     CEO, InsightsNow

Title:  Gleaning Insights  from Impossible Burger and Beyond to Gain Clarity into Clean Label Design

Clean label design presents a lot of challenges to food product developers and marketers.  Overcoming these challenges requires consumer insights into trust and transparency.  It requires knowing what is perceived to be safe, acceptable, healthy, functional and sustainable, and how to apply this knowledge to create and market products. This luncheon conversation will present insights into how Impossible and Beyond Burger are changing the definition of clean and what this means for food scientists and marketers.

 Register Here

The discount code below will provide NCIFT members with complimentary entrance into the show with paid lunch ticket. You may register online using discount code: NCIFT20

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Back End of Innovation Conference

“Break through barriers and create impact with innovation!”

We hope you’ll join us in Las Vegas for the Back End of Innovation Conference from November 5-7, 2019. The BEI conference is THE event that Innovation, R&D, and Product Development executives rely on as their annual best-practice roadmap. By joining us at the show, your corporate innovation team can get help turning “ideas into dollars”.  

You don’t want to miss our talk on "Behavioral KPIs to Win in Rapidly Changing Categories—From Impossible to Beyond" that our founder and CEO Dave Lundahl is presenting on November 6th, from 9:50am - 10:20am. This will focus on how to use behavioral KPIs for creating strategies to respond to market change—a hot topic right now that can really help your next project succeed, faster.  

An Invitation

 BEI is a highly interactive innovation conference where you can bring your real-world innovation challenges. We hope you can also attend our private hospitality event on November 6th at 7pm, where we can talk about your challenges and successes with innovation. Come relax with us and enjoy some wine… You can RSVP for this event here, and we look forward to seeing you to “talk shop”. 

If you aren’t already planning on attending, you should! We have a discount code just for you. BEI Discount Code

As put by Navin Kunde, Department Manager of Open Innovation at Clorox: “This conference is a must for innovation practitioners—where you find out if your vision and strategy can translate to real-world impact. BEI is where the rubber meets the road.”  

 We are excited to be part of the 200+ leading innovation senior executives at this event and one of the more than 40 speakers from a variety of industries, sharing on stage. This is definitely an innovation event not to be missed, and we expect there to be many important insights gained in just three days in Vegas! 

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Pangborn Sensory Science Symposium 2019

Let's experience and shape the future of sensory!

The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here's what we are up to this coming week:

Learn-shop 6: Incorporating modes of thinking into your sensory and consumer studies


Thursday, 1st August, 2019, 08:30 - 10:30, Location: Lowther

Join us for an engaging, interactive Learn-shop where you will experience the future of sensory. We will cover implicit/explicit association, prospective thinking through play, and gamification to understand and better predict behavior through sensory studies.

Instructors: Dave Lundahl, Greg Stucky and Sarah Kirkmeyer (InsightsNow), with Christopher Simmons, Nathalie Janin, Caroline Withers, Carolina Chaya, Roberto Salas, Mackenzie Hannum

Poster Session 2 #196: When can you trust the implicit nature of CATA?

Wednesday, 31st July, 2019, 16:10 - 18:00, Location: Lennox Suite

As we aim to engage with consumers more behaviorally, learn with us about the advantages of a timed survey for implicit/explicit reactions versus CATA and how to leverage for making business decisions.

Authors: Sarah Kirkmeyer and Greg Stucky (InsightsNow)

We hope to connect with you at Pangborne, or let's set up a call for when we return!

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