The Quirks Event Virtual: New Market Research Learnings

It's been a year of new ways to work, new ways to learn and new ways to make connections with others. And we've never been to a Quirk's Event quite like the new Virtual event this July. It isn't easy to capture the energy and excitement of the traditional in-person event through an online experience, but we are all adapting. Despite some technical challenges like accessing on mobile, visibility into platform followers and finding booths, we still left the virtual conference abuzz with new ideas and new connections.

At our booth, we shared the latest and greatest about our research on global health and wellness, talked about new trends in on-demand research, and what's happening in the field of clean label consumer behavior. Some of the content we enjoyed at the conference included presentations on AI and machine learning, on secondary research leveraging social intelligence, and on analytics generating deliverables aligned with the original research's value proposition. Did you miss what we shared or any other booths or presentations at Quirk's Virtual? No worries, the conference is set up to allow registrants access for two more months (or reach out to us and we can send you our booth content directly to review).

If you were there, how did you like the social media platform conference approach? We liked connecting with presenters via live chat, earning our "badges" for our various interactions at the event, and learning what's happening out there during the sessions. We sure do miss face-to-face, personal meet-ups, but until then... we hope to see you online at another conference soon! 

IFT20 “Global Design of Clean Label Foods”  Live Virtual Forum

Forum with Global Innovation Experts for Q&A

Tuesday, July 14, 2020      2pm CT

Institute of Food Technologists (IFT) annual conference is online with SHIFT20—a virtual event where you can attend to see food innovation with a whole new lens. InsightsNow is participating in this event by presenting a symposium on the “Global Design of Clean Label Foods”, available now by registering.

On July 14th, join us for a virtual forum followed by a Q&A session to take a deep dive into the growing clean eating trends across the globe with industry-leading experts.

We will discuss current challenges—and solutions to those challenges—as well as talk about the complexities of building successful new products that meet consumer expectations and demands. Don't miss these valuable perspectives and insights about how to approach research and product design when seeking to build new clean label products for different countries and cultures around the world.

You can attend the forum without an IFT20 registration. Bring your questions!

Forum Panelists

Carol McCall

Carol McCall

R&D Director Global Foods Culinary and Consumer Discovery & Applications, PepsiCo Foods
She has been with the company for 20 years and is based in Plano, TX. She has held a variety of positions both Global and Regional, innovating and conducting research on a broad range of snacks and foods platforms and brands including Lay’s, Ruffles, Lay’s Kettle Cooked, Oven Baked Lay’s, Red Rock Deli, Off the Eaten Path and True North Nut Snacks. Additionally, she established and implemented an R&D Stage Gate process and governing forum for Frito-Lay US Snacks to ensure R&D has met key technical requirements and leveraged the New Product Development (NPD) approach with the appropriate rigor given critical technical and business risks. Her experience lies in new product development process and management, fuzzy front end innovation, consumer based product design, culinary integration to NPD, sensory evaluation and product commercialization. Carol received her PhD in Food Science from the University of California, Davis and her BS in Food Science from Penn State. She is also a Certified Culinary Scientist (CCS), bringing the disciplines of Food Science and Culinary Arts together in her approach to product development. She currently lives with her husband, Doug and two children, Ava and Mia in McKinney, TX.
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Jonny Tomlin

Corporate Executive Chef, Global Business Development, Griffith Foods
Chef Jonny Tomlin started his culinary career in fine dining before attaining a food science certification from the University of Guelph and his Certified Research Chef (CRC) designation from the Research Chef’s Association. Chef Jonny is currently the Corporate Executive Chef on the Global Business Development team of Griffith Foods, a global product development company specializing in sustainably created food ingredients whose Purpose is “We Blend Care and Creativity to Nourish the World.” He currently contributes to the company’s Purpose-driven strategy by engaging animal and plant-based protein development opportunities between Griffith Foods’ protein processor clients and customers in various import and export markets around the globe.
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Janet Carver

Director, Global Culinology®, Ingredion Incorporated
Global Co-Creation & Open Innovation Group Janet is responsible for refining and executing Ingredion’s strategic plans for Culinology®, leveraging the Culinology capability, and working closely with select customers to drive rapid product development, co-creation and innovation. Janet was instrumental in bringing culinary arts to the company and merging it with in-house food technology expertise to form Ingredion’s Culinology capability as a differentiating service for customers. Under Janet’s leadership the Global Culinology Capability was developed and has grown in a key enabler for the organization. Ingredion now has Culinologists and R&D Kitchen Facilities in all of their regional HQ locations along with our kitchen, led by Nelson Serrano-Bahri – Culinology & Innovation Manager, at The Hatchery Chicago that supports Emerging Business.
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Menexia Tsoubeli

Vice President, NA Savory, Firmenich
Menexia earned her Ph.D. in Food Science and a M.S. in Food Science and Nutrition from the University of Minnesota and a B.S. in Chemical Engineering from the National Technical University of Athens, Greece. Menexia started her career as a Research Scientist working for the US Army Natick Labs, in Natick, Massachusetts. During her 20+ years of progressive leadership in Research and Development, Menexia has been successful in developing strategic alliances and partnerships to identify market opportunities. She has built critical technical capability through innovation ecosystems to accelerate innovation across multiple categories. She has a strong record in formulating strategies that extract value from science to capture consumer differentiation in the market place and to drive sustainable revenue growth. She has pioneered the utilization of consumer Co-Design methods to maximize market success.   Menexia is passionate in developing people and has been an advocate for advancing women in technical fields. She has served as the Chair of the Women of Campbell R&D, the Chair of the STEM Innovation Taskforce (Washington, DC) and she is a Strategic Advisor for the STEM Connector (Washington, DC).

Symposium Speakers

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Greg Stucky

Chief Research Officer, InsightsNow Inc.
Mimi Sherlock

Mimi Sherlock

Global Director, Strategic Insights - Flavors, IFF
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Webb Girard

Director of Research & Development, CuliNex LLC

Moderator

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Sarah Kirkmeyer

Sr. Director, Client Partnerships, InsightsNow Inc.

Quirks Event Virtual

Look for our exhibit at Quirk's Virtual coming up soon!

 

July 14 - 16, 2020

Register by July 10!

How do you capture the energy and excitement of a Quirk's Event with an online experience?   Catching the pulse and leading edge of the industry through the presentations, formal and informal meetings, parties, side conversations, and exploring new venues with partners and colleagues are hard to duplicate.  But we're adapting and helping clients move forward.

It will be different, but we give Quirk's kudos in advance for what we anticipate will be a warm and personal professional online "gathering".   We hope to see you there and invite you to register as soon as possible before the July 10 deadline.

With virtual exhibits we can extend your list of presentations available. Find insights and DIY tools that jump start research to speed your market success.

Our showcase will include:

    • Global Health & Wellness Behavior Webinar
    • Introduction to the Behavioral AppStore
    • Clarity through On-Demand Behavioral Research Webinar
    • The Clean Label Ingredient Score Ebook  (based on consumer perceptions of "clean label")
    • Beyond Impossible: Behavioral KPIs Ebook

Also, collect points in the Event game and win a free behavioral report!

While this is a virtual conference, It promises to be busy and stimulating.  We're excited for the many touch points available during the three days for personal conversations and roundtables that are a large value of these events.

You're invited to stop by our booth and see how we can improve your agility in the market with consumer behavioral insights.

Come meet Ann, Amissa, Kayte, Charles, and Jaclyn "on-site" to learn more.

CPGMatters Virtual LEAD Conference

Join us on Wednesday, May 20th at 2:30PM ET for the CPGMatters Spring 2020 Virtual LEAD Conference where we will be giving a presentation of “The Future of Clean Living; a Peak into Changes in Purchases and Behaviors in the face of COVID-19 ”.

Register so you can hear more about how the COVID-19 pandemic has disrupted consumers, companies and the markets they serve.

Pre-pandemic clean living has been a key driver of consumer behavior across the spectrum of fast-moving consumer goods.  Will this trend continue into a post pandemic new normal?  This presentation will provide actionable insights into this question.

Insights will be provided from a unique tracker into the behaviors and motives of primary shoppers from a community of Clean Label Enthusiasts®.  The talk will also offer some foresight into what might be the future of clean living. This session will be led by our Chief Research Officer, Greg Stucky.

Bring your questions!

The Spring 2020 Virtual LEAD Marketing Conference is produced and hosted by CPGMatters. Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 9:30 a.m. and 4:00 p.m. ET on Wednesday, May 20th.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own office or home. You have the option of attending the entire day-long event, or simply log in for our session. Additionally, all sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

We hope you can join us!

Natural Products Expo West

Update:  Although, NPE-West was postponed, we expect to attend the event when it is rescheduled.

We look forward to seeing you there!

Is Your Label Clean Enough?

What do consumers think?

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If you are looking for ways to improve your products' consumer perception, InsightsNow and partner CuliNex will be at Natural Products Expo West and want to talk Clean Label optimization.   

Come ask us about ...

  • your product ingredient score against category ideals
  • our extensive product development expertise and market successes
  • CRAEVS - a new agile partnership of consumer behavior insights and culinology/product development expertise to quickly create or renovate a home run product

Please look for us at Booth N-1302

March 3-5, 2020

Location:   Anaheim Convention Center

Pangborn Sensory Science Symposium 2019

Let's experience and shape the future of sensory!

The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here's what we are up to this coming week:

Learn-shop 6: Incorporating modes of thinking into your sensory and consumer studies


Thursday, 1st August, 2019, 08:30 - 10:30, Location: Lowther

Join us for an engaging, interactive Learn-shop where you will experience the future of sensory. We will cover implicit/explicit association, prospective thinking through play, and gamification to understand and better predict behavior through sensory studies.

Instructors: Dave Lundahl, Greg Stucky and Sarah Kirkmeyer (InsightsNow), with Christopher Simmons, Nathalie Janin, Caroline Withers, Carolina Chaya, Roberto Salas, Mackenzie Hannum

Poster Session 2 #196: When can you trust the implicit nature of CATA?

Wednesday, 31st July, 2019, 16:10 - 18:00, Location: Lennox Suite

As we aim to engage with consumers more behaviorally, learn with us about the advantages of a timed survey for implicit/explicit reactions versus CATA and how to leverage for making business decisions.

Authors: Sarah Kirkmeyer and Greg Stucky (InsightsNow)

We hope to connect with you at Pangborne, or let's set up a call for when we return!