CPGMatters Virtual LEAD Conference

Join us on Wednesday, May 20th at 2:30PM ET for the CPGMatters Spring 2020 Virtual LEAD Conference where we will be giving a presentation of “The Future of Clean Living; a Peak into Changes in Purchases and Behaviors in the face of COVID-19 ”.

Register so you can hear more about how the COVID-19 pandemic has disrupted consumers, companies and the markets they serve.

Pre-pandemic clean living has been a key driver of consumer behavior across the spectrum of fast-moving consumer goods.  Will this trend continue into a post pandemic new normal?  This presentation will provide actionable insights into this question.

Insights will be provided from a unique tracker into the behaviors and motives of primary shoppers from a community of Clean Label Enthusiasts®.  The talk will also offer some foresight into what might be the future of clean living. This session will be led by our Chief Research Officer, Greg Stucky.

Bring your questions!

The Spring 2020 Virtual LEAD Marketing Conference is produced and hosted by CPGMatters. Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 9:30 a.m. and 4:00 p.m. ET on Wednesday, May 20th.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own office or home. You have the option of attending the entire day-long event, or simply log in for our session. Additionally, all sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

We hope you can join us!

Please follow and like us:

Natural Products Expo West

Update:  Although, NPE-West was postponed, we expect to attend the event when it is rescheduled.

We look forward to seeing you there!

Is Your Label Clean Enough?

What do consumers think?

NPE West logo 1575963467529

If you are looking for ways to improve your products' consumer perception, InsightsNow and partner CuliNex will be at Natural Products Expo West and want to talk Clean Label optimization.   

Come ask us about ...

  • your product ingredient score against category ideals
  • our extensive product development expertise and market successes
  • CRAEVS - a new agile partnership of consumer behavior insights and culinology/product development expertise to quickly create or renovate a home run product

Please look for us at Booth N-1302

March 3-5, 2020

Location:   Anaheim Convention Center

Please follow and like us:

Pangborn Sensory Science Symposium 2019

Let's experience and shape the future of sensory!

The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here's what we are up to this coming week:

Learn-shop 6: Incorporating modes of thinking into your sensory and consumer studies


Thursday, 1st August, 2019, 08:30 - 10:30, Location: Lowther

Join us for an engaging, interactive Learn-shop where you will experience the future of sensory. We will cover implicit/explicit association, prospective thinking through play, and gamification to understand and better predict behavior through sensory studies.

Instructors: Dave Lundahl, Greg Stucky and Sarah Kirkmeyer (InsightsNow), with Christopher Simmons, Nathalie Janin, Caroline Withers, Carolina Chaya, Roberto Salas, Mackenzie Hannum

Poster Session 2 #196: When can you trust the implicit nature of CATA?

Wednesday, 31st July, 2019, 16:10 - 18:00, Location: Lennox Suite

As we aim to engage with consumers more behaviorally, learn with us about the advantages of a timed survey for implicit/explicit reactions versus CATA and how to leverage for making business decisions.

Authors: Sarah Kirkmeyer and Greg Stucky (InsightsNow)

We hope to connect with you at Pangborne, or let's set up a call for when we return!

Please follow and like us: