Using Consumer Emotions to Predict Behavior

Using Consumer Emotions to Predict Behavior

The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Changes in Social Behaviors During COVID-19

Changes in Social Behaviors During COVID-19

The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
Changes in Purchasing Patterns During COVID-19

Changes in Purchasing Patterns During COVID-19

Changes in shopping behavior occurred for a variety of reasons and a variety of ways during COVID-19. We explore them in our new white paper “What Has COVID-19 Taught Us About Consumer Behavior?” Some of the shopping changes we found were due to product availability,...
The Impact of COVID-19 on Consumer Shopping

The Impact of COVID-19 on Consumer Shopping

COVID-19 has disrupted our lives in many ways. We have shifted day-to-day living, foregone activities and travel, navigated distance learning, and found new ways to socially interact. In our ongoing study, we looked closely how greatly consumer shopping patterns and...
“Pawrents” Spending More During COVID-19

“Pawrents” Spending More During COVID-19

Pet Owners Motivated to Spoil Furry Friends in 2020 For those of us with a furry friend or two—or more—at home, one of the best parts of staying home during COVID-19 is getting to spend more time with them. Many of us who had dogs to walk were very grateful for that...