Using Consumer Emotions to Predict Behavior
The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Changes in Social Behaviors During COVID-19
The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
Changes in Purchasing Patterns During COVID-19
Changes in shopping behavior occurred for a variety of reasons and a variety of ways during COVID-19. We explore them in our new white paper “What Has COVID-19 Taught Us About Consumer Behavior?” Some of the shopping changes we found were due to product availability,...
The Impact of COVID-19 on Consumer Shopping
COVID-19 has disrupted our lives in many ways. We have shifted day-to-day living, foregone activities and travel, navigated distance learning, and found new ways to socially interact. In our ongoing study, we looked closely how greatly consumer shopping patterns and...
