For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits.
We found that marketers and innovators can influence or change consumer habits in three ways:
1. Target moments and routines, not people, to create upstream value
2. Translate ideas into products that offer better rewards to the consumer through effective de-sign
3. Reinforce new habits through a more holistic approach to your marketing mix
This is the foundation of our BehaviorLens Approach.