Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Find the Case Study here

Download (PDF, 382KB)

Also, view the webinar where you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future
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New Insights for Market Disruption- Introducing the Habit Flywheel™

For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits.

We found that marketers and innovators can influence or change consumer habits in three ways:
1. Target moments and routines, not people, to create upstream value
2. Translate ideas into products that offer better rewards to the consumer through effective de-sign
3. Reinforce new habits through a more holistic approach to your marketing mix

This is the foundation of InsightsNow's BehaviorLens Approach®.

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Emotions Testing

Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand.

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