by Managing Editor | Nov 11, 2022 | Blog, Events
We recently gathered in Savannah at the Society of Sensory Professionals (SSP) annual conference, where we presented three posters: “Unfulfilled Aspirations: A New Mindset for Segmentation” “How Culinary & Sensory Combine to Jumpstart Innovation” “Sensory...
by Managing Editor | Oct 27, 2022 | Blog, Events, News
In October, InsightsNow participated in the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our CEO and Founder, Dave Lundahl and our Chief Research Officer Greg Stucky, presented on “Going Beyond Clean Label—Targeting...
by Managing Editor | Oct 25, 2022 | Aspirations, Blog, Events, News
This month, we continue to look at aspirational shopping motivations—and how market research can help reduce the shopping “gap” between those aspirations and the shopper’s reality (which often include aspects like taste, price and convenience). To understand more...
by Managing Editor | Sep 20, 2022 | Events, Recent Events
A Collaborative Conference for CPG Manufacturers and Retailers Covering All Aspects of Loyalty, Engagement, Analytics & Digital Applications InsightsNow is participating to share insights on identifying gaps between consumer aspirational and actual purchase...
by Managing Editor | Sep 1, 2022 | Blog, Events, Recent Events
Sensory Opportunity in a Decentralized Age One of our favorite events is the biennial Society of Sensory Professionals (SSP) Conference. We’ll be there are excited to see everyone in person again, in Savannah Georgia. InsightsNow has roots in sensory science...
by Managing Editor | Sep 1, 2022 | Events, News, Recent Events
attemberWe can’t wait to see you at IIEX Behavior 2022, coming up in Chicago September 13-14. InsightsNow has been to this conference before, and it is a not-to-be-missed event that digs into the latest and most powerful behavioral science approaches being used today....
