by Managing Editor | Jan 21, 2022 | Blog, Emotions, Webinars
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So Much Confusion About Emotions?” This webinar, hosted by our Chief...
by Managing Editor | Jan 7, 2022 | Blog, Emotions, White Paper
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or phrases to describe very different things. Thus, when it comes to describing...
by Shelly Lundahl | Dec 21, 2021 | Emotions, Webinars
January 20 & 27 2 p.m ET (11 a.m. PT) Presenter: Greg Stucky, Chief Research Officer, InsightsNow Register Here January 20 – Part 1 Why are we confused by emotions? In research we often blend information about people, their attitudes, moods, and...
by Managing Editor | Aug 23, 2021 | Blog, Emotions, Events
Talking about Emotions Testing Research at Pangborn Earlier this month, we participated in the Pangborn Sensory Science Symposium. We attended many of the sessions in the new and emerging sensory and consumer research methods. In addition to learning from the sessions...
by Dave Lundahl | Dec 11, 2020 | COVID-19, Emotions, Hot Topics, News, White Paper
Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts, and motivations 3 December 2020 - Portland, OR - InsightsNow, a behavioral research firm, has released a new white paper,...
by Managing Editor | Jun 7, 2019 | Emotions, Webinars
Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions Presented June 13, 2019 Presenters: Greg Stucky, Chief Research Officer View Here Behavioral scientists have identified three distinct modes of human thinking that are relevant to sensory and...
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