Brand Positioning: Uncovers Moments of Opportunity for Innovation
Uncover moments of opportunities for successful brand positioning. Then you can enable brand managers to understand the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. These brand fingerprints provide better clarity into how to position your brands for successful growth.
By tapping into the human behaviors, you can discover where brand associations should be positioned. Then, tie in your product and service holistically with the entire product life-cycle, from concept to final sale. How? By looking to your consumer, and their behavioral motivation from impression to purchase. Learn more about our “full picture” approach here.
Custom Brand Positioning and Planning Research for:
- Assessing product or service across entire category
- Consumer relevant brand positioning
- Planning ahead for product line expansion
Use custom research communities for brand planning
Your brand needs to keep up with your target consumers' demands, wants and needs. Custom research communities—like our Clean Label Enthusiast™ community—provide usable behavioral insights into challenges and opportunities in all arenas of your business, including product development, brand positioning and marketing messaging.
Full Service Research
A full toolbox allows Research Directors and clients to collaborate in choosing the most effective tools to engage for a study's objectives.
Central Location Testing
Deepen insights into emotions and sensory cues which heighten perception of product benefits and motivate repeat use.
Home Use Testing
Uncover how product usage impacts behavior in-the-moment. Identify true potential to disrupt the market.
Online Qualitative Research
Immerse yourself into the lives of target consumers by engaging online through moderated discussions and behavioral activities.
Mobile Usage Testing
Engage research participants anytime and anywhere within moments to learn how messaging activates and products motivate behavior.
Speed your time to market with real-time integration of quantitative knowledge and qualitative probes.
Accelerate behavioral learning to gain agility in decision making via custom portals providing immediate access to your target consumers.
Deepen understanding by tracking implicit and explicit response measures that uncover how products, concepts, and messaging motivates behavior.
Meet your own unique insights needs by designing research specifically for your innovation, brand, or market challenge.