Blog

Empathy in Market Research:

August 8, 2017

How human-centered stories lead to brand opportunities By Karen Lynch As market researchers, we are nearly 100% focused on understanding people. We concentrate on learning what individuals think and feel about …

Is Fake News or Misinformation Hurting Your Food Business?

July 13, 2017

Some Insights into Why and What to Do About It By Dave Lundahl A dramatic trend in food behavior today is the popularity in “free-from” foods.  Growing in the US …

Karen Lynch Leads Expanding Qualitative and Hybrid Research Program

June 12, 2017

Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater …

listed in GRIT 50Most Innovative Companies

GRIT Survey Recognizes Ongoing Innovation

June 5, 2017

Thank you to our clients and industry leaders who voted for InsightsNow as one of the most innovative market research firms in the world.   We are grateful for clients who …