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ESOMAR Insights Festival

September 16, 2020

ESOMAR Insights Festival Notes Day 1 ESOMAR pivoted to our new virtual landscape with the Insights Festival 2020—an event focused on how research, data, and insights contribute to our daily lives. We jumped …

IIEX North America Virtual – Learnings with Online Fun

September 15, 2020

We recently attended Greenbook’s new online version of IIEX North America, that was postponed from its usual spring time slot and reimagined in a virtual setting— as we are still unable to meet …

Supporting Women in Research (WIRe)

September 9, 2020

Media Alert 9 September 2020   InsightsNow becomes corporate donor supporting Women in Research (WIRe)  Donorship will support key programming for diverse groups in market research around the globe  InsightsNow, an …

Insights Association Open Mic Night

August 31, 2020

By Greg Stucky At the end of August, I had the pleasure to take the microphone for a few minutes at the Insights Association, Northwest Chapter’s Open Mic Night. It was a fantastic …

Disrupting Marketing through Hybrid Research Design

August 28, 2020

By Kayte Hamilton & Chuck Rodriguez In most research settings there’s been an on-going battle between which methodology is best suited for the job; do we need something statistically valid in …

In-Person Consumer Research During COVID-19

August 27, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  As we continue to recover and work through pandemic-related changes to consumer research, we have seen a steady increase in the number of research requests—both quantitative and qualitative—where in-person executions are …

Consumer Trust and the Future of The Restaurant Industry

August 17, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  While many industries have been hit hard by the fallout from COVID-19, the restaurant industry reached an estimated $145 billion in losses during the first four months …

Uncovering Innovation Opportunities Through Consumer Motivators

August 11, 2020

How to gain insights into choice drivers during pandemic-related disruption   By Greg Stucky, Chief Research Officer, InsightsNow  The landscape of our lives has undergone incredible, seemingly unpredictable, change as COVID-19 continues to sweep the globe—and we have been in a state of …

Press: Study shows shoppers seeking products to lift mood and satisfy cravings

July 24, 2020

InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19 CHICAGO, IL, UNITED STATES, July 22, 2020 /EINPresswire.com/ — InsightsNow, a behavioral research firm, has …

The Quirks Event Virtual: New Market Research Learnings

July 17, 2020

It’s been a year of new ways to work, new ways to learn and new ways to make connections with others. And we’ve never been to a Quirk’s Event quite …

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