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Natural Products Expo West

February 21, 2020

Is Your Label Clean Enough? What do consumers think? If you are looking for ways to improve your products’ consumer perception, InsightsNow and partner CuliNex will be at Natural Products …

On Demand Research Services

The Promise of On-Demand for Decision Makers

January 31, 2020

On-demand is the new currency. I have heard forecasts that up to 60% of all food will be purchased online this year. Consumers are demanding the ability to purchase things …

Speaking at NCIFT Luncheon

January 15, 2020

NCIFT Luncheon at CLFP and Food Processing Expo  February 12, 2020 11:45 – 1:00 p.m. Location:   Santa Clara Convention Center Presenter:  Dr. David Lundahl     CEO, InsightsNow Title:  Gleaning Insights  from Impossible …

2019 Milestones Lead to 2020

January 6, 2020

2019 was a great year … for our company, our custom research methods and our communities. While we’re envisioning a great 2020, we thought we’d take a minute to reflect …

Ingredient statements, brand trust and past trial impact product choice for Clean Label Enthusiasts

November 5, 2019

Clean Label Report from InsightsNow explores impact of ingredient statements, brand trust and past trial on product choice  Using plant-based burger category for context, this study delves into Behavioral Key Performance Indicators (KPIs) to determine factors influencing consumer …

Back End of Innovation Conference

October 25, 2019

“Break through barriers and create impact with innovation!” We hope you’ll join us in Las Vegas for the Back End of Innovation Conference from November 5-7, 2019. The BEI conference …

Plant burger anticipation

Clean Label Research shows plant-based burgers bringing new users to the category

October 10, 2019

Products such as Impossible Burger and Beyond Beef are gaining in awareness, but still reaching to compete in delivering a clean label addressing consumer health concerns.  9 October 2019 – Chicago, IL  –  InsightsNow, a behavioral research …

Consumers reading ingredient labels

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

August 28, 2019

Latest release of syndicated report focuses on ingredients that claim health-promoting benefits    29 August 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their latest report on the Clean Label movement (consumer-driven …

Implicit Research and CATA

When can you trust the implicit nature of CATA?

August 21, 2019

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact …

Pangborn Sensory Science Symposium 2019

July 24, 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest …

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