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CRAEVS – Create Your Concept Sprint

November 23, 2020

Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting your conceptual design right.  Missing the mark leads to wasted time …

FIND YOUR FOCUS: Clean Label Category Review

November 18, 2020

Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there are many different product development philosophies, the product development process …

SSP Virtual Fall 2020 – Envisioning the future of Sensory Science

November 12, 2020

Our team took on the 2020 Society of Sensory Professionals virtual conference October 28-November 5, to both learn more and speak about the future of the sensory field. The show …

Innovation Discovery at the Convergence of Technology, Product and Behavioral White Space

November 12, 2020

CRAEVS to Build Successful Innovation Pipelines By Dave Lundahl (InsightsNow), Emily Cruz (CuliNex) and Matt Ferguson (Xinova) Product innovation has been called the “life blood” of a food company.  Stop …

New Product Development Approach

November 11, 2020

CRAEVS: Clean Label Research Through Agile Evolutions into Stores By Mark Crowell, CuliNex LLC As a product development (PD) professional, running PD teams at both large multi-nationals (and for the …

Sparking Insights, Finding Relevance: The October 2020 Quirks Event Virtual

October 30, 2020

Reaching target audiences is one of the key reasons we do market research. And the recent Quirk’s event was all about new and better ways to find out what makes …

“Pawrents” Spending More During COVID-19

October 29, 2020

Pet Owners Motivated to Spoil Furry Friends in 2020 For those of us with a furry friend or two—or more—at home, one of the best parts of staying home during …

Implicit Explicit Test eBook Release

October 21, 2020

New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™  20 October 2020 – Portland, OR – InsightsNow, a behavioral research …

SSP Virtual Fall 2020 – Align Research with Changing Consumer Behaviors

October 14, 2020

One of our favorite events is the biennial Society of Sensory Professionals (SSP) Conference, and we will be there. However, instead of heading out to see all our clients, colleagues and friends face-to-face, we are …

Quirk’s Virtual – Implicit Testing – Going with the gut or mind?

October 5, 2020

The Quirk’s Event takes on its second completely virtual conference in 2020, taking place October 27-28. A main focus of this fall’s Quirks Event to keep in mind is: “Driving …

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