The InsightsNow Learning Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior. Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust. You can now download and start using these insights immediately to assist you in making business decisions.

Dr. Dave Lundahl is passionate about fostering innovation to create a cleaner, healthier world.  He is an entrepreneur—founding companies that follow this passion by providing consumer insights for faster and more successful innovation…

Dave Lundahl

CEO & Founder

Greg Stucky has focused his career on the development of new methods, techniques and services for research innovations. His deep experience in the application of consumer behavior to product innovation has garnered industry attention and awards…

Greg Stucky

Chief Research Officer

Jim Smith strives to implement and improve cost-effective, efficient processes to improve cycle times with improved internal organizational visibility which he feels are key to organizational success…

Jim Smith

Chief Financial Officer

Kristen Dale is an entrepreneurial leader with deep marketing research expertise with more than 25 years’ focus on the verticals of consumer packaged goods, foodservice, and media, with a passion for innovation and emerging methods…


Kristen Dale

Vice President Client Partnerships

Plant-Based Burgers

Supplements – Usage Trends & Personalization Interest

Ketogenic Supporting Supplements

Supplements – Immunity Boosters

Influencing Consumer Behavior

Supplements – Clean Label Meaning & Preferred Flavors & Benefits

Supplements – Attitudes & Usage

Trends & Social Media Effects on Clean Label Concerns