What new insights does the Implicit/Explicit Test™ provide? 

a measure of the type and strength of reactions


a deeper view to discriminate between similarly scored choices

The Implicit / Explicit Test is a patent pending approach to assess whether each person’s reaction is implicit or explicit—and in which direction. It is unique in that it provides a calibrated classification for each person each time they complete the test. This shows you the exact percentage of people who are reacting a certain way, providing a quantifiable way to move forward in the best way possible with products, projects and plans.

By digging into accurate insights regarding implicit reactions, researchers, product developers and marketers can make better decisions to monitor and set goals against behavioral change— and create realistically achievable metrics for all key stakeholders and for the supply chain.  

Why use the Implicit /Explicit Test?

Do you want to Nudge or Disrupt?

By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you gather the insights needed to impact future consumer behavior — either by nudging current behaviors along or disrupting behavior to drive new choices.

How can I use this?

Request the ebook

The six major applications of the Implicit / Explicit Test that we explore here:

  • Claims
  • Ingredients
  • Labels
  • Brand trust and awareness
  • Emotions
  • Context, relevance and benefits 

Explore our Applications