HOW CAN BEHAVIORAL RESEARCH INFORM YOUR INNOVATION STRATEGY?
Finding Solutions Through Behavioral Research
The purpose of research is to uncover the insights that show where opportunities for success lie for brands, products and services. By looking at the truths behind human behavior, companies can truly understand how to reach their consumers. InsightsNow’s behavioral frameworks and approach to discovering the behavioral motivators behind consumer actions, helps our clients achieve in-market success. At all phases of innovation or marketing, we help you get to the “whys” behind human behavior for:
FUZZY FRONT-END & CONCEPTS
Use behavioral research to strategically identify where the “white space” for your next big idea. When you have the insights to understand the competition, you can plan for success!
INNOVATION & PRODUCT DEVELOPMENT
Get deep concept feedback, examine your entire product line performance, and find the best path for your product development through agile and innovative research.
BRAND POSITIONING & MESSAGING
The right insights can identify opportunities for successful brand positioning and you can understand how to communicate the right messaging in the right moment
AGILE RESEARCH
WHY AGILE RESEARCH TECHNIQUES?
When you pivot to approaching research in an agile way, you reduce financial risks—and you increase research and development team motivation and morale with highly focused, high energy initiatives. And perhaps most importantly, you boost success rates and get products to market faster when you incorporate feedback loops and iterative learning cycles.
PlayFULL INSIGHTS
Unlock Prospective Thinking to Change Behavior with PlayFULL Insights®
PlayFULL Insights® (PFI), a play-based behavioral research methodology, is a powerful way to unlock the prospective thinking behind key consumer decisions. Prospective thinking is an innate way of remembering the past to anticipate and imagine future outcomes. To influence—and potentially change—consumer behavior, companies need to fully understand their customer’s mindset, and using this play-based can do just that.
CRAEVS SOLUTION
Clean Label Research through Agile Evolution into Stores
The CRAEVS project team consists of CuliNex (Product Development) and InsightsNow (Consumer Research). Together our companies have formed a strategic alliance to provide CPG clients with a turnkey product development methodology called CRAEVS (Clean Label Research Through Agile Evolutions into Stores). CRAEVS is fast, efficient, flexible, and cost effective—and specifically designed to create or improve products in disruptive new categories.
BEHAVIOR LENS
Our BehaviorLens Approach® behavioral frameworks forms the basis of InsightsNow research methodologies
By becoming more behavioral in the way we look at humans we gain new insight about why products succeed—from innovation to branding to messaging. Looking at moments of consumer motivations and behaviors in relation to all phases of the business, we can help you bring more successful products to market, faster. What is behind all this? The human.
FULL-SERVICE RESEARCH
NEED FULL-SERVICE RESEARCH?
No matter what problem you are looking to solve, InsightsNow has a research solution we can build for you. We believe no part of the development process exists in a silo, so we can work with our clients to blend various approaches and techniques together to provide deep dives into human behavior. A full toolbox allows you to collaborate with us most effectively by choosing the best mix of tools to engage for your study’s objectives, and get the insights that drive business results.
