When can you trust the implicit nature of CATA?

When can you trust the implicit nature of CATA?

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In...
Pangborn Sensory Science Symposium 2019

Pangborn Sensory Science Symposium 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and...