Dave Lundahl, Author at InsightsNow Behavioral Research

CRAEVS – Watch It Sell Sprint

by Dave Lundahl | Dec 21, 2020 | CRAEVS

Driving Your Product to Success By Dave Lundahl and Mark Crowell One of the biggest challenges in product innovation is to take that final step forward, to launch a product into the marketplace with confidence that it will be a success. Sandwiched between commercial...

Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper

by Dave Lundahl | Dec 11, 2020 | COVID-19, Emotions, Hot Topics, News, White Paper

Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts, and motivations 3 December 2020 - Portland, OR - InsightsNow, a behavioral research firm, has released a new white paper,...

SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

by Dave Lundahl | Dec 11, 2020 | CRAEVS

By Webb Girard and Dave Lundahl Once a final prototype gold standard has been developed, the next sprint in the CRAEVS solution is to rapidly scale up the processing of the prototype into a commercially produced product. This sprint involves Benchtop Development...

Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

by Dave Lundahl | Nov 30, 2020 | Blog, CRAEVS

By Dave Lundahl and Lesley Werblin Translation requires more than providing promised functionality and a liked experience. It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the promise...

CRAEVS – Create Your Concept Sprint

by Dave Lundahl | Nov 23, 2020 | Blog, CRAEVS

Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting your conceptual design right. Missing the mark leads to wasted time and resources in downstream development, and risk of...