The Newness Effect in Market Research

The Newness Effect in Market Research

Last week, our CEO and Founder presented a webinar on “The Newness Effect,” a topic that has recently created a lot of buzz in our industry. It is important to understand and gain insight on The Newness Effect as it is the way we can connect the dots between implicit...
The Trust Economy: How is the pandemic shaping consumers?

The Trust Economy: How is the pandemic shaping consumers?

For the past four years, including this time during the pandemic, InsightsNow® has been tracking a group of consumers we call Clean Label Enthusiasts™. This proprietary research community consists of a group of people who look at ingredients on the front and back...
6 Applications of Implicit Testing

6 Applications of Implicit Testing

6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to gather the insights needed to impact future consumer behavior—either by...