Using Consumer Emotions to Predict Behavior

Using Consumer Emotions to Predict Behavior

The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Changes in Social Behaviors During COVID-19

Changes in Social Behaviors During COVID-19

The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...