August 19 2 p.m ET (11 a.m. PT)
Moderator: Greg Stucky, Chief Research Officer
Panelists: Lilah Raynor, CEO, Logica Research; Shannon Danzy, Director Research + Strategy, Rally; Melissa Geathers, InnovateMR
Join us for a panel discussion on how to design your research to go beyond demographics, to handle unconscious bias, and to use new tools to achieve inclusive results. We will dig into an overview of the challenges we are facing in implementing and elevating diversity, equity and inclusion into our research—and what needs to change to create more inclusive research design for better data to inform business decisions that are inclusive of all populations.
Attendees will hear thoughts on questions like:
- What are practical ways to mitigate unconscious bias in both the researcher and the research design;
- What are the benefits to companies who make the effort to design more inclusive research; and
- What capabilities should companies be looking at developing to meet the deep need for more representative research? We look forward to this conversation with you!
To learn more about improving DE&I in research design, our panelists recommend the following resources:
Insights Association IDEA Council Equity Toolkit:
CMB article: Identity Inclusion in Market Research
Stanford Social Innovation Review: Breaking Through Barriers to Racial Equity