The right questions guide you to success
Recorded April 22, 2021
Presenters: Greg Stucky, Chief Research Officer and Ann Bracken, Client Partner Directors
In today’s world we must find creative, collaborative, and innovative products and services to create a cleaner, healthier, and happier world. Successful innovation always starts with a passion for people, an area of focus, and a set of key business questions you should be asking yourself. These questions will either guide you to success or unknowingly handcuff you. When designing consumer products and services it is critical to ground yourself in behavioral insights, in moments of use and the behaviors and routines in which people use products. Asking the right questions keeps your focus on people and their behaviors.
Join us as we discuss key questions which you need to answer as you work on finding your innovation focus. We will discuss how these questions change the research approach you take and the type of insights you try to uncover.