InsightsNow Behavioral Frameworks

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Achieving Behavioral Insights, Metrics & KPIs

The BehaviorLens Approach®is a group of behavioral frameworks which form the basis of InsightsNow research methodologies.

Frameworks Provide Guidance

  • Frameworks help to organize pieces of information
  • InsightsNow Frameworks ensure your research is asking the right questions and considering all influencers
  • Frameworks provide a guide to solve your business issues
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Examples of BehaviorLens® Frameworks:

Habit Flywheel™, Emotions Insight Wheel™, Destination Insights™, and Modes of Thinking

Habit Flywheel™

Relates to Brand,

Messaging, and

Innovation

Habit Flywheel behavioral research framework
Emotions Insight Wheel™

How to Motivate through Emotional Impact in the Moment

Understanding human experiences and feelings people have associated to products and product characteristics gets us to insights faster.

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Destinations Insights™

How to Motivate through Emotional Impact in the Moment

Understanding human experiences and feelings people have associated to products and product characteristics gets us to insights faster.

Modes of Thinking

Clarity in insights can be gained by controlling & measuring the different modes of thinking

Deeper, Different Frameworks

Traditional

Traditional research typically focuses on only part of the picture: Consumers and Behaviors.

InsightsNow’s Behavioral Pyramid

By looking as well at context and experience when designing and diagnosing, you get deeper, more actionable insights.

How do Behavioral Frameworks improve consumer insights for clients?

Dig Deeper!

Unique Behavioral Methods and Metrics based on these behavioral frameworks clients provide deeper insights into motivations, emotional responses, biases, and usage behaviors.

Behavioral Response Measures

Behavioral Response Measures
  • Experience Emotions
  • Anticipation Emotions
  • Implicit Responses
  • Time to Respond
  • Rational Decisions
  • Purchases
  • Choices
  • Trade Offs
  • Metaphor Associations
  • Biometric
  • Eye Tracking
  • Click Stream
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Generating and Applying Behavioral KPIs for Faster, More Accurate Decisions
  • Metrics (Summary Statistics)
  • Statistical Comparisons
  • Predictions or Forecasts
  • Meta Analyses

Our custom approaches to research are award winning:

NGMR-Awards-Black-Large
listed in GRIT 50Most Innovative Companies
ARF Great Mind Award
Explor Award (ESOMAR)