Title: Gleaning Insights from Impossible Burger and Beyond to Gain Clarity into Clean Label Design
Clean label design presents a lot of challenges to food product developers and marketers. Overcoming these challenges requires consumer insights into trust and transparency. It requires knowing what is perceived to be safe, acceptable, healthy, functional and sustainable, and how to apply this knowledge to create and market products. This luncheon conversation will present insights into how Impossible and Beyond Burger are changing the definition of clean and what this means for food scientists and marketers.