Join us to examine the greatest insights of 2022, and talk about different ways to make our planet a happier and healthier place!
InsightsNEWS: DEC 2022
Wrapping Up and Giving Back
As we near the end of 2022, we are wrapping up the year with a look back at the greatest insights uncovered over the past twelve months. To join usβand tell us what you thought was significant in 2022βregister here.
And this isn’t only a season to be retrospective, it is a time to give back. This year InsightsNow will be supporting earthday.org, an organization working to diversify, educate and activate environmental responsibility worldwide, and drive positive action for our planet. Their mission fits well with ours, finding ways to create a happier, healthier world. To find out more, reach out to us.
Let’s discuss the five most significant insights from this past year, insights that struck a chord with InsightsNow’s 2022 clients and participants. We will dig deep into aspirational shopping gaps, emotions research, DEIB topics, what’s “Naturally Trending”βand your current interests and hot topics. Submit your ideas while registering!
In InsightsNow’s recent, original βAspirational Compassβ shopper study, we uncovered seven different key shopper personas. These distinct personas can help brands understand the different aspirations consumers haveβand how to address the gaps between those aspirations and shopping reality. Using the Maslovβs Hierarchy of Needs as a lens to evaluate our study results, we are sharing these actionable insights on shopper diversity. View our CEO’s video synopsis regarding the personas here.
Make sure to visit ourBlog for the latest news, events and updates!
Aspirational Compass Study Released
This new primary research from InsightsNow looked at the gap between what consumers desire (their aspirations) and what they actually purchase when in store.
We had a great week in Savannah sharing our latest projects and experiences, and learning about what is going on in the arena of sensory science. To view our posters and learn more, GO HERE.
Five Key Innovation Landscapes
In our recent webinar, we explored five key areas of whitespace for brand and product innovation opportunities, touching on topics like sustainability and trust. VIEW THE WEBINAR
We are grateful for a great 2022 with you, and looking forward to working together in 2023. Let’s connect to start planning!
InsightsNow, 2101 NE Jack London St., Corvallis, OR 97330, United States, 541-757-1404
With: Brian Briskey,Β Senior Director of Strategic Consulting
Product Leaders team up to solve the biggest threat to product innovation - VUCA!
VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Β Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.
Β Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didnβt deliver on the sensory brand fingerprint and clearly deliver an authentic experience.
What cues tell you it's a genuine Nutella, Reeseβs or Pringles brand?
AΒ sensory brand fingerprintΒ is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively βknowβ that a product is an authentic branded product.Β Β The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.
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You will learn:
Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.
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