We tailor research solutions to your specific needs.

InsightsNow's focused team of professionals apply a diverse background of expertise to solve research problems. Whether the need is to develop a product or research strategy or to acquire insights through individual pieces of research, we take a consultative approach to client service, examining each problem to find a unique, customized solution. Pulling from a portfolio of best-of-class techniques and methods, we apply our expertise to deliver the best possible solutions. Our solutions are often a mix of research applications, such as qualitative and quantitative methods, that accelerate learning and deepen insights.

We seek to involve our clients not just during design and interpretation of results, but also as active participants during research. Our real-time research environment makes research more participative, enabling rapid iterative learning cycles throughout the research study. We deliver against the most aggressive time lines without cutting corners or weakening insights.

Our approach to research gives us the unique capability to deliver more insights in less time than any other product research company. We leverage technology to streamline and automate research processes, and use advanced analytics to deliver rapid, relevant insights. What most firms take weeks to do, we do in days.

AT A GLANCE: Capturing consumer language

Free Association Mapping™ allows market researchers and sensory scientists to capture the consumer language associated with products, concepts, and protocepts. Learning this language gives companies a narrower lens to use for examining the product. This focuses and improves work throughout the product development and marketing cycles.

PROBLEM:

An international company wanted to move a product into the United States market and develop a platform more specific to U.S. consumers. It wanted to learn which direction to take as a starting point by knowing what attributes U.S. consumers associated with the product category.

SOLUTION:

Using Free Association Mapping, the company learned the U.S. consumer language around their product. They then used another InsightsNow research tool, profilesNOW, to conduct exit interviews and follow-up qualitative sessions.