We provide better information that builds better products

InsightsNow looks beyond raw data to rapidly deliver relevant insights at the speed of business. Our expertise and capabilities are applied throughout the product innovation and development cycle. Working with managers, researchers, innovators and developers, InsightsNow provides consumer insights to establish clear winning strategies, to identify the best opportunities for innovation, to screen ideas and optimize product concepts, to identify effective pricing strategies, to screen product prototypes, to guide product building and to validate product experiences.

Applying real-time research capabilities across this spectrum of research applications, InsightsNow delivers relevant insights with unmatched speed. Using a holistic approach to research, solutions to a wide range of research problems enable innovation to bring to market compelling, emotionally connecting, and differentiated product experiences.

AT A GLANCE: Product Line Optimization

InsightsNow combines Tournament + TURF to gain insights into winning combinations of names, concepts and/or products that offer the greatest emotional impact and market REACH. Our Tournament methods screen large numbers of product names, concepts and/or product prototypes into “winning” product lines. Our TURF techniques determine which combinations provide the greatest market REACH.

PROBLEM:

A frozen foods company sought to launch a new line of products to invigorate an existing brand.

SOLUTION:

Using Tournament + TURF the company narrowed down to the set of names and product flavors that had delivered the greatest emotional impact, had the broadest market REACH, and delivered the highest expectations against the brand image. With this approach the line became the strongest growth brand in the company’s North American portfolio.