InsightsNow Webinar Series

Don't miss our next webinar,"Insight in Innovation: Solving the conundrum" on March 24, 2010.

At the 2009 AMAI Conference, J. Walker Smith of The Futures Company said, “If you do not innovate through a recession you will emerge weaker.”  Innovation is the only way to bring products to the market that are truly differentiated.  How do you know your innovation strategy will meet the needs of today’s consumers?  

This webinar will cover challenges that face all CPG companies today, such as speed of change in the marketplace, rapid changes to how media is presented and consumed, and consumer behavior.  Co-hosts Simon Chadwick and Dave Lundahl will review these innovation challenges and cover new approaches to solving them.  Topics will include:

• What is innovation insight?
• Why is innovation critical to long term success?
• Why must research gain integrated insight from the whole consumer?
• How can researchers know the right questions to ask?
• How can research link consumer emotions to consumer behavior?
  
• How can companies re-think innovation strategy as well as the research process?

Space is limited—register today! All registrants receive access to the recorded webinar and slides after the event.