Solutions for Sensory Scientists

Making sure the product delivers on the promise.

InsightsNow Solutions for Sensory Science

By integrating qualitative insights into a quantitative study, you can more effectively design consumer products for emotional impact and differentiation.

  • profilesNow™ – Immediately view individual responses to find the right participants.
  • reportsNow™ – See the trends and toplines in real-time (with exit interviews and focus groups).
  • Designs of Experiment – Model research based on behavioral drivers.
  • Advanced Statistics 
  • Context-Based Research Designs
  • Hybrid Research – Speed-up the learning process.
  • Product Taste Tests and Usage Tests– Take advantage of InsightsNow sensory expertise.
  • Cross-Functional Teams – Integrate package, messaging and R&D research to develop products holistically.
  • Identify Value Drivers - Translate consumer concerns and expectations to development variables, including brand effects and drivers of emotional connectivity.
  • PenaltyPlus™ - Review prototypes to harmonize concept and product and set new requirements.

Emotional Insights Propel Innovation

Sensory Scientist Diagram

Brand Strategy and the Innovation Process

The moment of truth for you and the new product you’ve worked so hard to develop comes when consumers choose and use it. Will it deliver on everything the package and marketing has promised? How will customers feel about the experience? Will they buy it again? 

InsightsNow understands the challenges you face in developing a product that will deliver an experience consumers will return to again and again. From initial design, to studying the product in context - our holistic approach to consulting helps you solve research challenges and ensure each product is optimized to meet consumer needs and expectations.

Sensory Solutions

The best products deliver great experiences, not just great taste or aroma. To create this experience, you need to know your customer well. Whether you’re developing a new food or personal care product, InsightsNow offers a unique iterative process combining hybrid research, product taste tests, home usage tests and Central Location Testing (CLT) with national coverage that translates into great products that your consumers desire. Our approach leverages integrated research designs and today’s cutting edge technologies to deliver unparalleled speed and efficiency to your learning process. In addition, we utilize advanced statistical methods to screen, optimize and improve your product to ensure your customer's experience matches the brand promise. Find out what a growing number of Fortune 500 Consumer Package Goods companies already know about how we can help you develop better products, faster: Contact Us!

Where We Are Headed: Behavioral Insights

Consumers seek out and repeatedly use products to which they feel connected. To fully understand today’s consumer, researchers must identify “emotive outcomes,” the different ways that emotive connections drive consumer behavior. InsightsNow is developing new methods to identify those connections to understand behavior and propel product innovation in a winning direction. Using experiential research during your Design and Development Phase will help you understand how sensory qualities interact with product functions, features, package and name to achieve emotional impact and dramatically increase the odds for success.