Solutions for Brand Managers & Strategists

A better way to think about your brand.

InsightsNow Solutions for Brand Strategy

Understanding Emotional Drivers

InsightsNow can help you understand your brand’s behavioral drivers, helping you strengthen loyalty amongst your current consumers while expanding your outreach.

A Structured Framework for Strategy Development

Brand Manager Diagram

Brand Strategy and the Innovation Process

Consumers are inundated with choices. In an environment with too many competitors, look alike products and fierce price pressures, how do you succeed? Changing the focus of CPG development from incremental features and attributes to behavior-driven innovation helps products leverage a consumers' emotional relationship with your brand. InsightsNow offers a structured framework for strategy development that is fast, cost-effective and produces the insights you need to:

  • Create More “Wins”
  • Improve Profitability
  • Identify New Opportunities
  • Beat the Private Label Competition

Connect Your Brand to Consumers on an Emotional Level

Our proven holistic approach to research is grounded in the science of consumer behavior. It illuminates consumer choices based not just on functionality, but also on how products fit into consumers' lives emotionally and socially.  This helps you differentiate your product based on expectations and experience. You can focus marketing and product development on eliciting the feelings that produce the right behavior, combining the biggest emotional impact with the widest emotional reach to produce winning products and brands.

Purpose Branding: Evolve Your Brand Through Innovation

The focus of innovation needs to incorporate not only the product, but the brand as a whole. A brand must hold a clear and important purpose for you consumer; it’s the basis for their relationship with your brand. Products that don't align with a brand's value cannot succeed. Our unique 'Behavior Driven Innovation' (BDI) methodology can help you:

  • Protect your brand by capitalizing on strengths and addressing weaknesses.
  • Develop purpose more fully (the better developed and more unique, the more resistant to substitutes).
  • Expand new “jobs” that fit the brand’s purpose.
  • Extend into new categories and optimize the brand’s portfolio.

Product Differentiation through Innovation

How is your brand different? Using our holistic research approach, you can discover the most powerful combination of attributes to differentiate your brand in the crowded marketplace, such as:

  • Utility (nutrition or convenience)
  • Sensory Experience (crunch or melting)
  • Social (how a product supports an identity or cause)
  • Emotional Stimulation (comfort or surprise)

Connect with your consumers by understanding what is important and fulfilling to them. Discover the market white space by learning what is both important and unfulfilled.