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Research Applications

A Holistic Perspective

Our holistic perspective guides the way we approach research across the product lifecycle.

Holistic Stairs


Across Product Lifecycles

InsightsNow brings a fresh, holistic perspective to the front end of innovation and throughout the iterative research cycles of product development.  Pulling from the industry and application expertise of our consulting team, a portfolio of innovative research tools are customized to meet the diverse research objectives and business goals required for each project.

Front End of Innovation

  • Opportunity Identification – Holistic research methods are applied to identify opportunities to achieve compelling consumer product experiences through marketing and product development activities.  These methods differ from traditional usage and attitude (U&A) surveys.  InsightsNow applications insert experience (U&A&E) into research through holistic methods enabling the discovery of opportunities to build emotive connectivity with consumers through marketing and product development.

Product Development

Concepts

  • Rapid Filtering – A holistic approach is applied to rapidly identify ideas with highest potential to be refined into product concepts and protocepts.

    • Concept Refinement - We specialize in applying holistic methods to refine ideas into full concepts, and to translate the  language of the consumer (i.e., concept elements) to the language of the engineer (i.e., product attributes).  This approach leads to product harmonization between concept and developed package and formula functionality, features and qualities.

    Products

    • Our product testing services are unmatched in speed and gained insights helping to lead to greater certainty of market success.  Holistic methods are used to ensure product formulation elicits experiences that are in harmony with expectations formed from concepts and package, and affect key emotive measures that impact trial and repeat behaviors.

    Packaging

    • Our solutions include a holistic perspective to measure how well the package works with the concept and product.  InsightsNow uses consumer experiences to assess functionality of features, impact of claims and package panel design on expectations and emotional connectivity. These experiences are key to trial and repeat behaviors.