profilesNOW™

Benefits of profilesNOW™

• Find and interview candidates with the best respondent profiles

• Harvest deeper insights tailored to your business objectives

• Integrate quant and qual faster at a lower overall cost.

profilesNOW™ enables you to screen respondents based on established or emergent criteria that align with business objectives.  By accessing real-time consumer research information with reportsNOW™ you can quickly assess patterns in the quantitative data.  This enables you to select respondents with matching profiles.  With access to individual respondent results (and knowledge of how they align with overall response patterns), you know before the interview that a selected respondent matches an appropriate profile.  You spend less time “feeling out” respondents, and more time gaining quality insights. By profiling respondents in real-time, you can be assured of interviewing worthy candidates.