Resources

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Previous Webinars

Embrace the New Normal: Hybrid Techniques to Do More with Less

Research is an ever evolving landscape. Today, the Consumer Packaged Goods industry is faced: Triumphs, but not without posing new challenges. Limited budgets and the need for more information from research projects. As a result, the CPG industry is in much need for a research solution that can offer fast turnaround - while providing quality results. Hybrid research is a gateway to these elements.

Don't Develop Your Product Line in a Vacuum!

Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?

Going Beyond Liking

Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.

Why New Products Succeed

With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”

Why New Products Succeed

May 25, 2011
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With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed?  How can I be a part of the 20% that make it?”

During the 60 minute session Joel Rubinson, President and Founder of Rubinson Partners, Inc. and new Strategic Partner of InsightsNow, along with Dave Lundahl, President and Chief Executive Officer of InsightsNow, identify key factors that have changed in the market and how consumers are driving product success, not marketing initiatives.  They’ll also reveal specific factors affecting why products succeed, through relevant case studies.

Key Takeaways for Success:

  • The right framework.
  • Know how to listen.
  • Build emotions into products.
  • Follow through with the right decision metrics.
  • Disrupt consumer habits.
  • Life after Purchase Intent.

Who Should View the Recording:

  • Market & Sensory Researchers
  • Consumer Insight Leaders
  • Innovation and Product Developers
  • Marketers

Special Feature:

  • Tell us what you thought of the webinar on Twitter (@InsightsNow, #innovationsuccess).

To watch this webinar, please fill out the following contact information.