Resources

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Previous Webinars

Embrace the New Normal: Hybrid Techniques to Do More with Less

Research is an ever evolving landscape. Today, the Consumer Packaged Goods industry is faced: Triumphs, but not without posing new challenges. Limited budgets and the need for more information from research projects. As a result, the CPG industry is in much need for a research solution that can offer fast turnaround - while providing quality results. Hybrid research is a gateway to these elements.

Don't Develop Your Product Line in a Vacuum!

Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?

Going Beyond Liking

Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.

Why New Products Succeed

With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”

The Future of Product Research: Where Sensory Scientists and Marketing Researchers are Headed

March 30, 2011
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The way to innovate new products has changed.  It has become a behavior driven market.  Marketing Researchers and Sensory Scientists are encouraged to join forces and focus on the cues that drive behavior – forcing them to overcome the apparent disconnect they’re faced with.  Therefore, you have to ask yourself, “Are you prepared to play your part in the innovation process?”  

During this 60 minute session, Kimberley A. Greenwood, Principal Consultant at InsightsNow and Alec Maki, Product Manager at InsightsNow, will identify the changes that are taking place in the innovation process, propose a new way of thinking about how to redesign your program and recommend methods for breaking down the barriers between Marketing Researchers and Sensory Scientists.

Focus Areas:

  • Defining the Key Players
  • Current and Emerging Trends
  • Challenges with Product Innovation
  • Future of Product Research

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