Resources

Better results. Faster.

Previous Webinars

Get Practical: How to Apply Hybrid Techniques to Integrated Research

Feel like you're not getting the most out of your research? What if we could show you how to integrate today's technologies into your hybrid research designs?

Making Research Relevant for your Participant: What to Ask and How

We all know how important it is to listen to the participant, but how do you know you asked the right question in the first place? Dave Lundahl and Jessica Gaedeke will discuss the importance of asking the right questions and what methods to use to ensure that you’re truly dialoguing with the consumer.

Doing More For Less: Integrated Research Design

CEO Dave Lundahl and Account Executive Jessica Gaedeke cover five practical techniques you can implement immediately to address the challenges of limited time and money get higher quality insights.

Picking Winners: Setting Product Development Hurdles for your Brand

This webinar will help you set hurdles so you will know when you have reached the most ideal end-point in your process.

Measuring Up: What Every Researcher Should Know About Scales

On a scale of one to nine, how fresh is your scaling knowledge? Whether you are a seasoned researcher looking to review the science behind scales or are still new to developing questionnaires, this interactive session will cover the fundamentals you need to be successful.

Frameworks: Understanding How to Get Better Emotional Insights

September 30, 2010
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Join Dave Lundahl, Chief Executive Officer and Greg Stucky, Chief Research Officer on Thursday, September 30th 2010 at 11am (PST) as they discuss how to apply the proper frameworks to realize consumer emotional insights; leveraging the four key elements - Function, Sensory, Psychology and Social Meaning.

What You'll Learn:
•   Difference between emotional measurement and emotional insights.
•   The two most commonly used elements today.
•   Ways to ensure all four of the unconscious decision making elements are addressed.
•   How to identify unconscious cues.
•   Techniques for incorporating hybrid design to gain greater emotional insights.

Register now!